More time spent at home during the pandemic means more time being spent on social media. But not all social platforms are benefitting in the same way. In our latest forecast on time spent with media in the US, we expect adult social network users to log an average of 1 hour, 22 minutes (1:22) per day in 2020, up nearly 7 minutes over last year.
Our time spent forecasts take two different approaches. The first is creating forecasts that estimate averagetime spent among users of each media format that we study, meaning those who actually spend time with the medium. The second approach is forecasting average time spent with media among all adults in the population, regardless of whether they use a particular medium.
In 2023, the average US adult will spend 4:35 per day on mobile devices. Mobile will account for close to a third (33.2%) of time spent with any form of media in 2021. By the end of 2023, that share will climb to 35.0%. The 4:23 per day that the average US adult will spend on mobile this year will also account for 54.8% of the 7:59 of daily time spent with digital media.