US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices. This year, for the first time since we began our forecast, less than half of time spent with YouTube will be on mobile, as viewers pivot to watching these videos on the same screen as their TV programming, separate from their TikToks and Instagram Reels.
OTT video viewers in Southeast Asia spent an average 48.6 hours per month watching OTT in 2021, up 9% year over year. That was a total of 9.7 billion hours spent streaming OTT videos in 2021, up from 2020’s 8 billion, per the Trade Desk.