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  • Report
     | 
    OCT 15, 2020
  • Report
     | 
    OCT 15, 2020

    Additionally, a notable 91.8% of respondents streamed music, podcasts, and other digital audio; these activities claimed an average 1:35 daily. Live broadcast TV remains hugely popular. Fully 88.8% of internet users watched broadcast TV, spending 1:55 per day, on average—almost double the 1:05 spent with online TV and video streaming.

  • Report
     | 
    OCT 15, 2020

    Meanwhile, paid-for digital video consumption rose considerably. In H1 2020, 68.7% of respondents accessed a subscription video-on-demand (SVOD) service such as Netflix in the preceding month—a gain of more than 9 percentage points. As in prior years, take-up was stronger among 16- to 34-year-olds and affluents.

  • Report
     | 
    OCT 15, 2020

    There’s tremendous momentum behind TV and video consumption. More than 87% of UK internet users polled in H1 2020 had watched live TV in the prior month, and the average daily time spent with broadcast TV was relatively high at 2:37. Like last year, more than two-thirds of respondents had viewed TV shows they recorded at the time of broadcast.

  • Report
     | 
    OCT 15, 2020

    Consumption of time-shifted TV content had changed little since 2019. Some 55.7% of respondents polled in H1 2020 had used a TV channel’s catch-up or on-demand services to view programs, and 51.2% had watched TV shows they recorded earlier.

  • Report
     | 
    OCT 15, 2020

    Fully 93.5% of respondents had also listened to digital audio content (such as music, podcasts, or audiobooks) in the month prior to polling this year—a leap of 15.5 percentage points year over year (YoY). Music streaming accounted for an average 1:04 per day.

  • Report
     | 
    OCT 15, 2020

    Similarly, broadcast radio has long seen competition from music streaming and other digital audio options. More than three-quarters (78.6%) of internet users listened to digital audio in the month before polling, with higher penetration among younger cohorts. Time spent with broadcast radio was down slightly from 2019, while time spent with music streaming increased a few minutes to 1:23.

  • Report
     | 
    OCT 15, 2020

    Many people now listen to digital audio material, too. Younger internet users predominate in these audiences. More than three-quarters (77.2%) of respondents in UAE had streamed music, podcasts, or other digital audio content in the prior month, with more than 84% of 16- to 34-year-olds doing so.

  • Report
     | 
    OCT 15, 2020

    The audio picture is more complex. Broadcast radio continues to do well in Saudi Arabia. The share of internet users tuning in to live radio programming in the previous month rose from 51.5% in Q1 2019 to 55.8% in Q1 2020, per GlobalWebIndex/Publicis Media. Yet digital audio is on the rise as well.

  • Report
     | 
    OCT 15, 2020

    Somewhat surprisingly, the greatest takeup of smart home products—such as energy consumption monitors or remotely controlled appliances—was among the youngest internet users, ages 16 to 24, at 10.7%. But these devices haven’t achieved significant market share overall, posting ownership of just 8.2% in H1 2020. The youngest internet users were also the foremost adopters of voice search.

  • Report
     | 
    OCT 15, 2020

    Overall engagement with digital audio increased marginally in Mexico between H1 2019 and H1 2020 to 88.3% of internet users. But time spent each day with music streaming jumped from 1:46 to 2:10. It’s not clear how much of this rise in digital activity can be traced to pandemic-driven lockdowns and other disruptions to normal life.

  • Report
     | 
    OCT 15, 2020

    Internet users’ attention is clearly turning to other types of video consumption; more than 81% had streamed video content in the prior month, consuming 56 minutes each day, on average. Among internet users ages 16 to 24, 92.6% were video streamers. Affluent respondents also overindexed for this behavior.

  • Report
     | 
    OCT 15, 2020

    Similarly, more than 60% of the sample listened to broadcast radio in H1 2020, though digital audio reached 89.1% and accounted for longer periods of time. Music streaming alone claimed an average of 2:19 per day, compared with 54 minutes spent with broadcast radio. The internet users polled in India have also taken to voice search.

  • Report
     | 
    OCT 15, 2020

    Digital audio has gained momentum as well. In H1 2020, 82.5% of internet users had accessed music, podcasts, or other audio content online in the month before polling, compared with 75.6% in H1 2019. Music streaming accounted for an estimated 1:42 per day.

  • Report
     | 
    OCT 15, 2020

    The most dramatic changes in media consumption this year relate to subscription video-on-demand (SVOD) and digital audio. In H1 2020, 86.3% of internet users in Argentina had watched SVOD services in the month prior to polling. During the same period, the share who streamed music, listened to podcasts, or streamed other online audio content rose to 78.9%.

  • Audio
     | 
    AUG 6, 2021

    On today's episode, we discuss what brands are doing at the Olympics, when time spent on digital video might equal linear, Google's new privacy timeline, the significance of Square buying Afterpay, why marketers must start thinking in 3D, how to individually achieve “perfect productivity,” and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

  • Chart
     | 
    SEP 20, 2021
  • Report
     | 
    JUN 4, 2020

    We still expect some small growth in this year to 12 minutes, and for the overall digital audio category to grow to 59 minutes, up from 57 in 2019. Even so, the lost commuting time will hurt digital audio this year. Although mobile apps will gain 2 minutes, the average adult will listen to 2.3 fewer minutes of digital audio via the mobile web.

  • Audio
     | 
    APR 27, 2021

    On today's episode, we discuss what brand-new forecasts the forecasting team cooked up in Q1, including time spent with TikTok and some direct-to-consumer (D2C) numbers. We then talk about say-through rates for voice ads, the battle between host-read and preproduced ads, and how knowledge workers will soon use a virtual assistant every day. Tune in to the discussion with eMarketer senior director of forecasting Shelleen Shum, directors of forecasting Oscar Orozco and Cindy Liu, and forecasting analyst at Insider Intelligence Peter Vahle.

  • Audio
     | 
    JAN 22, 2021

    eMarketer principal analysts Mark Dolliver and Sara M. Watson, along with junior analyst at Insider Intelligence Blake Droesch, discuss the true power of the social media giants, how Gen Z viewers like to consume sports, Twitter leaning into audio, news use on social platforms, how the pandemic has reshaped children's screen time, why people get "red eye" in photos, and more.

  • Audio
     | 
    MAR 30, 2021

    On today's episode, we discuss Twitter's major initiatives and figure out what the platform will look like after it reinvents itself. We then talk about Facebook's cost-per-thousand (CPM) recovery, TikTok's ecommerce efforts, and a recent study about COVID-19 news on Facebook. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

  • Audio
     | 
    MAR 24, 2021

    We estimate that one in four US internet users will use TikTok this year, and adult users will spend almost 32 minutes per day on average with the short-video app. Evan Horowitz, co-founder and CEO of creative agency Movers + Shakers, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss TikTok's ad products, how advertisers are using the app to build brand equity, and the need to tailor social creative to make sense for each platform.

  • Audio
     | 
    FEB 26, 2021

    On today's episode, we discuss Google and Facebook paying for news in Australia, what consumers think of Apple's privacy labels, the changing content moderation rules, Maryland's digital ad tax, how much time is spent with social, controlling someone else's dreams, and more. Tune in to listen to the discussion with eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and senior analyst at Insider Intelligence Sara M. Watson.

  • Audio
     | 
    SEP 11, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how to recreate those water cooler moments in the digital world, how much Super Bowl LV commercials are going for, watching Instagram Stories on Facebook, parents' more positive view of devices, the number of Facebook Watch viewers, the difference between frugal and cheap, what you didn't notice about that double rainbow, and more.

  • Audio
     | 
    APR 29, 2020

    Ellen Houston, managing director at research firm Civis Analytics, joins host Nicole Perrin to talk about some of the company's recent polling about how consumers are reacting to the coronavirus pandemic. They cover media usage, job and virus worries, shopping behaviors and more.