MAR 18, 2021
According to our bimonthly ecommerce survey conducted by Bizrate Insights, last year saw a considerable uptick in the percentage of US adults who had ever made a social commerce purchase, from 24% in December 2019 to 36% in August 2020. But the proportion of users who did so regularly stood at just 9%. Social media traffic is often a mile wide and an inch deep.
APR 24, 2019
Meal-kit subscription app usage reached a modest 6% of US mobile device users in February 2019, according to Bizrate Insights. Usage skewed more female (8%) than male (4%) and toward those ages 18 to 34 (7%) and 35 to 54 (8%). There is a use case for subscription meal kits, though perhaps not as strong as once thought.
MAR 16, 2021
Banks can also invest in AI technology that provides a more personalized digital banking experience, such as insights that help clients with their financial lives, or products tailored to individual customers’ financial needs. Smartphone banking penetration will spike from 49.3% in 2019 to 62.6% in 2024. Why?
JUN 14, 2021
CIBC Insights, a personalized financial insights offering, is likely popular among higher-income earners in particular. Personalized financial insights came in last among Digital Money Management features in demand, with just 11.5% rating it “extremely valuable.”
OCT 26, 2020
While D2C selling can boost revenues, its true power is in its ability to give marketers the insights they need to succeed across channels and replicate success long term.
FEB 3, 2021
Bizrate Insights. Bynder. Digiday. GumGum. Linqia. MikMak. Numerator. Pivotal Research Group. Salesforce. Shareablee. Sprout Social.
APR 14, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Urban internet users in the Philippines spent the most time on social media in 2020, at an average of 4 hours and 5 minutes (4:05) scrolling through socials per day.
MAY 24, 2021
A Winterberry Group November 2020 study found that nearly two in three US brand marketers collaborated with other companies to share first-party data for insights, activation, measurement, or attribution. Close to half of UK respondents did as well.
JAN 28, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. The coronavirus pandemic dampened growth in US mobile ad spending. This year, we expect US mobile ad spending will rise by 22.2% to $117.35 billion, which falls below our pre-pandemic estimate ($123.59 billion).
JAN 7, 2021
Most BNPL providers consider millennials and Gen Zers to be their target audience, but older consumers could use them more regularly as providers add merchants less focused on young consumers, expanding their audience and enabling them to win more volume. And merchants are increasingly adopting BNPL solutions to boost their sales and offer consumers more payment options.
APR 9, 2021
Bizrate Insights. Chief Marketer. Duke University’s Fuqua School of Business. Episerver. Gartner. GlobalWebIndex. Internet Advertising Bureau UK (IAB UK). Lotame. Partnerize. Rakuten Advertising.
DEC 15, 2020
In our June 2020 “Facebook Flash Survey” conducted by Bizrate Insights, only 18.7% of US social buyers said they paid for their most recent social purchase directly through a social app’s checkout process versus 57.8% who completed the transaction on the retailer’s website.
MAR 8, 2021
Pacing and reporting are consolidated and available every day, making it much easier to monitor delivery and performance, including insights based on your linear TV spend. Most importantly, you’ll be able to make impactful changes in the scatter market quickly and efficiently with the same access to premium TV content you’re used to buying. 2. You’ll get better insights.
JAN 30, 2020
With a wealth of first-party professional audience data, LinkedIn is sitting on a valuable asset. This report explains how marketers and advertisers can best use LinkedIn’s tools to reach and engage users on the social network.
JAN 18, 2021
“D2C was an insight 10 years ago,” said Ben Lerer, managing partner at venture firm Lerer Hippeau and an early investor in Casper and Warby Parker, as quoted in the online edition of the Harvard Business Review in March 2020. “There’s still a lingering idea that D2C is innovative. That simply isn’t the case anymore. … It’s about how you do it now that’s innovative.”.
JUN 21, 2021
The legalization of sports gambling in more than 20 US states has opened new business opportunities, and potential pitfalls, for broadcasters and streaming services that seek to tie in betting content, such as fantasy leagues, with live broadcasts—or at least market separately to the sports viewing and gambling audiences.
MAR 5, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. In 2020, the number of monthly mobile gamers in North America ages 45 and older increased by 17% year over year, while monthly mobile gamers between the ages of 25 and 44 grew by 13%. These were the two highest growth rates across all age groups.
MAR 12, 2019
Understanding attribution insights is necessary, but it’s not sufficient. Employees must also be properly incentivized to carry out the recommendations those insights yield. Reworking compensation plans is essential if companies expect stakeholders to put attribution insights into practice.
NOV 4, 2020
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.
OCT 8, 2020
Bizrate Insights. Comscore.
MAR 29, 2021
According to a study conducted for us by Bizrate Insights, the percentage of US digital buyers using curbside pickup in 2020 increased over the course of the year, from 7% in February to 23% in December. Finally, it is worth noting that the click-and-collect story is not just a US story.
FEB 2, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. More than half US adults want bullies gone for good, and they’re looking to social media platforms to take the first step.
JUN 8, 2021
Even though it’s the third-most popular platform for shopping among US digital buyers behind Facebook and Instagram, only 4% of respondents to an April 2021 Bizrate Insights survey said they bought something from Pinterest in the past month.
APR 8, 2021
According to a February 2021 survey conducted for us by Bizrate Insights, nearly half of US adults polled said they had not used BNPL services at checkout and were not interested in doing so. In fact, just 10% of respondents said they used this option regularly, with another 11% saying they used it before, though not frequently.
APR 25, 2019
In today’s “eMarketer Daily Forecast” video, forecasting analyst Eric Haggstrom digs into our numbers on digital music audiences. Watch now.