More than 35 million Americans are enhancing their social media experiences with augmented reality(AR), according to our estimates. In today’s “eMarketer Daily Forecast,” forecasting analyst Showmik Podder provides a quick look at AR usage among US social network users. Tune in.
Even though it's still early stages, augmented reality and virtual reality—used by just 6% of respondents—garnered more interest than smart speakers, Bizrate found. Some 39% of respondents who have not used AR/VR said they were at least somewhat interested in using the technology.