., Apple TV, Google Chromecast, Roku), etc. Desktop/laptop advertising includes advertising that appears on desktop and laptop computers and nonmobile internet-connected devices other than CTV devices. Digital display advertising includes banners, rich media, sponsorships, video, and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets.

At the same time, others like Apple TV+ and Quibi have poured money into original content. Stay-at-home orders have accelerated growth in time spent with existing streaming platforms. The average time spent with Netflix will surpass 30 minutes per day in the US this year, up more than 16% from 2019.

For context, WHA is a catch-all category that includes the Apple Watch, Apple TV, AirPods, AirTags, and HomePod speakers. The company's earnings showed a dramatic rise in revenues from WHA sales: The segment brought in $8.8 billion in fiscal Q3, compared with $7.8 billion in Q2 and $6.5 billion in Q3 2020. (Note: Apple does not break out individual products in its earnings statements.).

According to Haggstrom, "Competitors like Disney+ and Apple TV+ are still scaling up and filling their services with new original content, but Netflix already has a strong pipeline of new originals to keep viewers entertained.

People who buy a new Apple device will get Apple TV+ for free for a year. Verizon phone users with unlimited data plans and new Fios internet subscribers will get Disney+ for free for a year. HBO Max will be free to those who subscribe to HBO through a pay TV provider as well as to AT&T customers with wireless unlimited data plans. This model of tying streamers to other consumer products isn’t new.

., Apple TV, Google Chromecast, Roku). Cord-cutter: Someone who once had but then cancelled a pay TV service. Cord-never: Someone who never subscribed to pay TV in the first place. Cord-trimmer: Someone who cut back on their pay TV service level but still subscribes. Linear TV: Television programming distributed through cable, satellite or broadcast networks; includes VOD.

MTM’s polling showed only 11% of French speakers were interested in Disney+ and just 6% for Apple TV+ (compared with 18% and 12% for Anglophones, respectively). Although Netflix penetration among Francophones in Canada is on the rise, it was still almost 20 percentage points below Anglophones by 2019, according to GlobalWebIndex.

Moreover, new entrants in the over-the-top (OTT) space such as Disney+, NBC’s Peacock and Apple TV+ will bring other assets into the equation—from complementary merchandise to viewers’ payment information. And the adjacency of product to purchase is growing tighter. That means the beginning of shoppable TV may finally be in the cards.

., Apple TV, Google Chromecast, Roku), etc. CPG and consumer products include food products, household products, packaged goods, tobacco, personal care products, toiletries and cosmetic products. Desktop/laptop advertising includes advertising that appears on desktop and laptop computers and nonmobile internet-connected devices other than CTV devices.

Apple TV+ offers a year’s free subscription with new iPhone, iPad, Mac or Apple TV2 purchases, but it otherwise costs £4.99 ($6.37) per month. BritBox, the joint subscription service from the BBC and ITV, costs £5.99 ($7.65) per month. Disney+, meanwhile, will launch in the UK March 31 this year at a likely cost of £6.99 ($8.92).