Billions of dollars from SoftBank, others are poised to transform India’s digital economy: Broader 4G coverage, along with regulatory challenges tied to operating in China, increasingly make India a land of market opportunity.
Emerging Asia-Pacific. In China and India, smartphone usage is driving growth in media time overall. The amount of time that adults in China spend on smartphones will exceed the US average for the first time in 2021. India, meanwhile, is the only country we track where TV time will continue to climb through 2023. Advanced Asia-Pacific.