Headwinds from the recent iOS changes have made it more difficult for Facebook to provide accurate ad performance readings and have led to lower growth in iOS-targeted ad spending. However, growth is accelerating in Android-targeted spending, along with increases in ad prices for Android ads. Regulation is still a question mark.

Previously, softPOS was only available on Androids. But with Apple entering the arena, it can capture some of this volume and further capitalize on its large base of iPhone users. This helps fortify Apple Pay’s already strong acceptance network: The mobile wallet is accepted at more than 90% of US retailers, per Apple.

More on this: Declining daily user numbers, a first for Facebook since 2004, wider effects of Apple’s iOS privacy changes, as well as tighter restrictions on user tracking, confounding ad models, and the rise of TikTok, have taken their toll on Facebook, per Insider.

Where is the Android OS used more than the iOS? Everywhere

Data on the number of users that have opted in to app tracking on iOS varies, but a recent report from app analytics provider Flurry places it at around 23% of iOS users worldwide. For more on how Facebook advertisers can navigate the changes from Apple’s iOS 14.5 update, look out for our upcoming report, “Facebook Advertising 2021,” publishing in Q4. Product Updates.

As of November 2021, 62% of iOS users are opting out of data tracking after Apple’s AppTrackingTransparency update.

The company hasn’t presented advertisers with a compelling solution to address Apple’s iOS privacy changes and their effect on Meta’s measurement capabilities.

In January, Hims & Hers announced its new mobile app was available in the iOS App Store, giving its 500,000 subscription members access to its wellness products and services like easy scheduling for telehealth appointments. At the time, we posited Ro could launch a similar app to boost loyalty and engagement with its brand (since most consumers prefer shopping on an app rather than a web browser).

Analyst take: “It’s clear that there are many big roadblocks ahead as Meta faces tough new competition for ad revenue such as TikTok, and as it contends with ongoing ad targeting and measurement challenges from Apple’s iOS changes,” says Insider Intelligence principal analyst Debra Aho Williamson.

Brands that ought to consider this format are those selling on Amazon and re-evaluating their display and social advertising budgets in light of the iOS privacy changes. As loss of data fidelity wreaks havoc on post-click conversions, Amazon’s closed-loop attribution offers an attractive alternative.

Scientia identified which capabilities were present in the FIs’ iOS apps as of October 31, 2021. FinTech Insights is a research platform that collects data on the feature sets of over 100 financial services providers worldwide. Read about our methodology in detail. Leading US Financial Institutions in 2021.

But softPOS solutions typically run on Android operating systems: Apple restricts third-party payment players from using its NFC technology. That means if merchants want to accept payments using an iPhone, they need to use a mobile point-of-sale (mPOS) product. These solutions generally run on an app and connect to the device via a dongle, register, or Bluetooth.

Data from a January 2022 data.ai (formerly App Annie) study shows sharp rises in time spent on mobile apps among Android users in 17 countries worldwide, including Indonesia and Singapore. (China—the lone exception—saw no increase in usage.). Triggered by lockdowns and social distancing, Southeast Asia mobile users started spending more time and doing more on their mobile devices.