JUL 27, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Anne-Queline Keller, director of solutions marketing, supply chain, at Alteryx, and Gary Gruccio, director of enterprise and market analytics at Signet Jewelers. They discussed how Signet Jewelers used analytics and visualization to make tough decisions around opening its stores after all North America locations were closed on March 23.
MAY 13, 2020
How well do you know the terms of your contracts with programmatic partners? Shailin Dhar, co-founder and CEO at Method Media Intelligence, an ad verification and analytics technology provider, joins host Nicole Perrin to explain how the programmatic media supply chain can leak ad dollars, including to fraud.
APR 30, 2019
One sector seeing major growth is Walmart’s CPG categories. Although trailing Amazon in volume across nearly every category, Walmart’s year-over-year growth is substantial. According to an April 2019 release from marketing analytics platform Jumpshot, Walmart’s 2018 growth outpaced Amazon in five major CPG categories.
MAR 5, 2020
Location data has become a valuable resource for restaurants looking to target potential customers in specific areas. This data can provide analytics and attribution for marketing strategies, with opportunities to drive performance on a more granular level, including specific times where restaurant traffic is at a lull.
APR 16, 2021
In the last year alone, it acquired prescription delivery startup DivvyDose for $300 million in September 2020, scooped up acute care management platform NaviHealth for reportedly over $1 billion in May 2020, and made its blockbuster $13 billion acquisition of data analytics company Change Healthcare in January 2021.
MAY 20, 2021
And, it’s now offering improved analytics for brands that work with its shopping features, namely through its “Shopping Graph.” The tool will aggregate data from websites, price reviews, videos, and product data taken directly from brands and retailers to offer consumers an organized way to discern the best place to find a product, reviews on said product, best prices, and more.
MAY 12, 2021
A third (33%) of business decision-makers worldwide said one of the biggest technological roadblocks to making decisions at their company was that data quality needs improvement, per July 2020 polling by cloud data analytics platform Exasol. A lack of standardization. For example, there’s still no cross-screen standard currency for measuring TV and video advertising. Walled gardens.
MAR 25, 2021
In June 2020, Unite Us acquired SDOH analytics company Staple Health, which leverages predictive analytics to assess how social factors contribute to health outcomes for various populations. The buy gives Unite Us access to a database of 270 million individuals and new business partners.
APR 20, 2021
Katie is an experienced strategic expert with 15 years of experience working in the US, EMEA, and APAC, focusing on technology (CDP/DMP), data, analytics, and media and channels. Katie’s expertise includes consulting, implementation, activation and enablement for clients across NA, EMEA, and APAC. Evan Nicholson is senior director, personalization and experience optimization at Merkle.
MAR 18, 2021
According to the RIS News and IHL Group study, retailers in North America said they were currently upgrading real-time store monitoring (25%), shopper tracking (23%), and in-store video analytics (22%). How 5G Will Benefit Store Data and Analytics. Robots roaming store aisles may not be far off in the future, but the present path isn’t easy, either.
MAR 1, 2021
As data intelligence continues to proliferate, savvy marketers will gain a competitive advantage by harnessing the power of data and analytic tools. However, crafting a cohesive digital analytics program from top down is not an easy task. Adverity research found that only about 8% of global businesses are said to be advanced in insights-driven capabilities.
JUN 10, 2021
In March, Alphabet and large health system Ascension backed Strive Health’s $140 million investment round to scale its business, a startup which works with primary care docs and nephrologists to provide predictive analytics, telehealth services, and home dialysis options for CKD patients.
MAY 3, 2021
Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.
MAY 5, 2021
In July 2020 polling by CommerceNext and CassarCo Strategy and Analytics, 13% of US internet users said they tried paying in-store with a mobile phone for the first time during the pandemic’s onset, while another 20% said they ordered a product from a mobile app that they hadn’t used before.
JUN 14, 2021
With analytics that go beyond opens and clicks. When you know which email clients your subscribers use, you can optimize the experience. For example, what if the majority of your subscribers are on mobile and using dark mode? You’ll want to incorporate that into your design strategy, quality assurance (QA), and testing process. Or let’s say you know an email has a high forward or print rate.
JAN 30, 2019
Traditionally, advertisers used TV for one reason: reach. TVSquared identifies the five critical steps to analytics maturity and offers guidance to get to the next level.
JUN 11, 2021
Flurry said that its analytics tool is installed in more than 1 million mobile applications, and that it has tracked daily opt-in rates through data from 2.5 million daily active mobile users.
APR 12, 2021
This blockbuster acquisition will help Microsoft sink its teeth deeper into analytics for health systems—making it a force to be reckoned with among big tech titans trailing into the same space:. Nuance has been a pioneer of AI in healthcare—and it’s already entrenched itself in plenty of health-system and EHR vendor partnerships.
APR 1, 2021
Ravi Patel is a CMO advisory director and product lead at PwC, where he develops solutions for brands across marketing, analytics, and technology. Ravi has over 10 years in technology and media, with a focus on business development, partnerships, and product management across martech and adtech companies.
MAR 9, 2021
Starling could use the new capital to fortify its small business analytics offering and expand its business marketplace. Analytics offerings: With UK coronavirus cases on the decline, most of the small and medium-sized businesses (SMBs) that joined the neobank throughout the last year will soon be transitioning from survival to recovery, and would benefit from tools that aid that process.
FEB 4, 2021
APR 13, 2021
According to PayPal, the service includes payment authentication via fingerprints gathered from users’ mobile devices, machine learning, and analytics to help businesses identify, investigate, and mitigate fraud transactions. PayPal’s launch comes as digital fraud surges in light of the coronavirus pandemic:.
MAR 30, 2021
The key, however, will be the 5G core networks that will reduce lag along the data and analytics chain. In November 2020, Capital One shifted its data infrastructure completely to the cloud. By eliminating legacy hardware and tapping into the cloud’s vast computing power, Capital One gave its engineers much more flexibility to design new systems and handle existing needs.
MAR 29, 2021
Pie uses proprietary data and advanced analytics to tailor SMB underwriting and automate the application process—like Root, Lemonade, and Hippo do for individuals. The much needed solution turbocharged its growth in 2020: Pie exceeded $100 million in cumulative premiums in October, up from $19 million in Q1 of 2020, per TechCrunch.
FEB 3, 2021