Amazon can use their data to say, ‘I know NFL people are watching the game, and they’re buying X of your product.’ And they can monetize that way as opposed to just the ad dollars.”. Amazon.

Time spent with digital audio has increased thanks to the emergence of streaming services like Spotify, Apple Music, Google Play Music, SoundCloud, Stingray, Amazon Music, iHeartRadio, and Radioplayer Canada, which have expanded the digital listening menu. YouTube is also a go-to platform for podcasts.

The most important thing is letting the brands have their voice on our platform, so that they can bring their own value propositions to consumers, whether that's on a search results page, YouTube, or Maps. Wherever the user comes to Google, we're going to bring the full information on the product and brand so that they can make that informed choice and get inspired.

In a press release, Anne Toth, director of Alexa Trust at Amazon, put it clearly: “The future we envision for Alexa is not possible unless we earn and continually re-earn our customers’ trust in us.”. Designing for transparent interactions: Amazon has put a lot of emphasis on the wake word—saying “Alexa” to trigger user interactions.

But while Amazon-inspired search managed to claw back some ground in a difficult 2020, display ad spending (powered by video’s strong showing) forged ahead in the digital shakeout. Last year, it surpassed search for the first time as the predominant ad format, accounting for 48.9% of total digital ad spend against search’s 44.6%.

The ecommerce heavyweights combined (Alibaba, Amazon, and JD.com) will take 15.9%. Read Next.

Some publishers also develop, and earn commissions on, editorial recommendation content that lives on Amazon, and that will sometimes appear in Amazon search results. This means that publisher affiliate commerce content can often meet consumers where they are when they’re browsing or researching products, regardless of whether their purchase journey starts on search, social, or even Amazon.

General search engines like Google have benefited from the retail-related search trend, but not as much as Amazon. We estimate that Amazon’s net share of the US search ad market surged from 13.3% in 2019 to 18.6% last year and will continue rising through at least 2023. Meanwhile, we estimate Google lost more than 4 points of net search share last year and will lose almost as much again by 2023.

It’s done business with Google, Microsoft, Amazon, and IBM. Sherman, who oversees both of JPMorgan’s clouds, views a mixed approach as a hedge against overreliance on a single vendor. For example, he brought up the speed of switching companies or in migrating back to in-house hosting.

Google’s $2.8 billion EU antitrust fine is the latest in a wave of action against Big Tech: The search giant and other major tech firms face criticism across the globe for anti-competitive search practices, and new regulation could forever change their hold on digital markets.