“A lot of our clients weren’t too badly affected, and some, on the other hand, so benefitted from the outcome of the pandemic that it almost worked in the opposite way,” said Jai Amin, vice president of paid search at agency Jellyfish. “They got too many leads, sales, and inquiries and had to turn off media.”

The brand safety and social justice issues that have centered on platforms like Facebook “gave us an opportunity to have really meaningful conversations with C-level execs, at both the marketer level and the agency level,” said David Roter, vice president of global agency and brand partnerships at Snap Inc.

US marketers and agencies polled by Advertiser Perceptions, also in September, expected campaign reporting and optimization to be most affected by the cookie deprecation specifically. The survey also found advertisers expect a number of measurement and research techniques to become more important in a cookieless world, including sales-lift research, ad effectiveness research, and media mix modeling.

If you watch Connected TV—whether through an internet-enabled device like a Roku, on your mobile phone or a smart TV set—you’re not alone. About half of all US consumers accessed traditional TV content over the internet last year, according to eMarketer. But despite that massive audience, agencies and advertisers have been slow to adapt to Connected TV.

“Marketers, agencies, and corporations need to be honest about what cultural competencies they lack,” Mimconnect’s Dobbins said. “Find and hire outside agencies that cater to multicultural audiences for projects that your current team may not be the best qualified to carry out.”. Ask for help. Marketers often feel they need to go it alone, even when support is available.

In terms of drawing awareness, we did a lot of homemade beta content, pushed it on social media, and worked with a digital agency to target consumers that may not be following honeygrow or turn casual guests into super loyal guests. Honeygrow has always bought its ingredients locally.

Our digital ad spending estimates are based on an analysis of 167 quantitative and qualitative data points from 15 sources (including research firms, government agencies, media firms, and public companies), plus 21 interviews with top executives at publishers, ad buyers, and agencies. Data is weighted based on methodology and soundness.

With consumer privacy concerns at an all-time high and US regulation a certainty, advertisers must shift from a "bigger data is better data" mentality to a more mindful data-driven marketing focus. We spoke with Nicolas Bidon, CEO of WPP’s agency trading desk Xaxis, about how this transition inevitably leads to in-housing for some marketers—and why that’s not necessarily a bad thing.

Financial intermediary Oarex Capital Markets analyzed more than 10,000 invoices from its clients—publishers, ad tech vendors and agencies—and found that over the past year, 55% of payments came late.

The agency CMI/Compas sends its healthcare industry clients weekly reports, which show tracking of conversations and sentiment that include COVID-19 along with a range of conditions and diseases.

Behind the Numbers. eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms, and public companies, plus interviews with top executives at publishers, ad buyers, and agencies. Data is weighted based on methodology and soundness.

Our in-house team works hand in hand with our social media agency, Day One Agency, to create original memes or repurpose meme content in a way that’s specific to Chipotle. Sometimes our fans communicate our message better than we can, and in those cases, we repost their content on our platforms. What are your major social platforms for memes? Most often, our memes are on Instagram.

Financial services: Includes commercial banks, credit agencies, personal credit institutions, insurance companies, consumer finance companies, loan companies, business credit institutions, and credit card agencies. Also includes companies engaged in the underwriting, purchase, sale, or brokerage of securities and other financial contracts.

Federal Agencies. The third segment of the payer market is made up of government-led agencies, such as the CMS and the US Department of Veterans Affairs (VA). These agencies provide access to healthcare services for US citizens who aren't covered by their employers or can't afford private insurance, particularly those in the 65+ segment.

The departments responsible for CTV planning and buying vary across brands and agencies. For some advertisers, these responsibilities are handled by the linear TV team. At other companies, the digital team handles them. Some advertisers have merged their TV and digital video teams into a single video group.

Behind the Numbers. eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms, and public companies, plus interviews with top executives at publishers, ad buyers, and agencies. Data is weighted based on methodology and soundness.

Kirsten Gillibrand’s Data Protection Act of 2020, would introduce a federal agency to cover data protection and would expressly address analytics applications like scoring as “automated processing.”.

April 2020 polling of senior marketing decision-makers in the UK by Coleman Parkes Research for B2B thought leadership agency Grist found that issues of resilience, digital transformation, agility and supply chains were going to be key considerations moving forward.