OCT 9, 2017
eMarketer estimates that US adults will spend an average of 12 hours, 1 minute per day using major media in 2017, an increase of 2 minutes over 2016. While growth in time spent is leveling off, traditional media continues to cede time to digital formats.
AUG 31, 2017
Like most adults, marketers do their best to understand teens, but it’s not easy to follow their changing digital habits and preferences. Twenty-year-old Tiffany Zhong, founder of marketing research firm Zebra Intelligence, shares a first-hand perspective on teens' social media usage.