With more viewers leaving traditional TV for digital streaming options, marketers are figuring out how to comprehensively measure their video audiences.

eMarketer principal analyst Victoria Petrock discusses the shifting mindset toward worker, assistant and delivery robots and offers some examples of how they are already helping people everyday. She also explains what's holding drones back and when to expect driverless cars on the roads. Then Victoria and senior research analyst Dane Finley talk about whether telehealth is here to stay, the significance of Alexa's longer-form speaking voice and whether virtual reality is capitalizing on stay-at-home measures.

Life is different during a pandemic, and that includes shopping. Retail businesses are closed in most states, and the ones that are open are doing business differently with social distancing practices like curbside pickup. And consumers are shifting more to ecommerce out of necessity.

Once the pandemic ends, consumers are likely going to continue doing things that they've become accustomed to doing while sheltering in place.

As brands prepare for a reopening of the economy and a boost in consumer spending in Canada, media agency PHD Canada has a front-row seat on the timing and tone of campaigns set to kick off.