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Challenges US B2B Marketers Have When Using Intent Data to Improve Marketing Efforts, March 2021 (% of respondents)

Most Effective Uses of Intent Data for Digital Marketing Strategies According to US B2B Marketers, March 2021 (% of respondents)

Types of Data Used/Collected to Gain Customer Insight According to US Marketing Technology Decision-Makers, Jan 2021 (% of respondents)

Adoption Stage of Implementing a Consistent Global Data Management Strategy at Their Company According to C-Level Executives Worldwide, Jan 2021 (% of respondents)

Percentage of Data that Is Good Enough in Quality vs. Aspiration for High Quality According to C-Level Executives Worldwide, Jan 2021 (% of respondents)

Technologies Used vs. Data Collected for Customer Experience Programs According to Customer Experience/Customer Insights Decision-Makers Worldwide, Feb 2021 (% of respondents)

Types of First-Party Data Marketers in Asia-Pacific Are Collecting/Using, April 2021 (% of respondents)

Touchpoints US Marketing and Customer Experience Professionals Use to Collect Customer Feedback and Data, Feb 2021 (% of respondents)

How Often US Marketing and Customer Experience Professionals Are Able to Incorporate Customer Feedback/Data from Select Touchpoints into Their Customer Experience Strategy, Feb 2021 (% of respondents)

How Customer Feedback and Data Are Being Collected According to US Marketing and Customer Experience Professionals, Feb 2021 (% of respondents)

Types of Organizations Adults in Mexico and the US Trust with Their Personal Data, Feb 2021 (% of respondents)

Types of Organizations Adults in Select Countries in Europe Trust with Their Personal Data, Feb 2021 (% of respondents)

Types of Organizations Adults in Select Countries in Asia-Pacific Trust with Their Personal Data, Feb 2021 (% of respondents)

How Influential B2B Marketing and Strategy Professionals Worldwide* Expect Select Factors to Be in the Next 3 Years, March 2021 (% of respondents)

Main Success Factors Enabling Their Company to Deliver on Their Data Strategy Initiatives According to Data Professionals and Technology Executives Worldwide, Jan 2021 (% of respondents)

Important Enterprise-Wide Data Strategy Initiatives* According to Data Professionals and Technology Executives Worldwide, by Region, Jan 2021 (% of respondents)

What Do US B2C Marketing Professions Need to Make Their Digital Messaging* Strategy Successful in 2021? (% of respondents, Feb 2021)

Which Recently Acquired Technology Are US B2C Marketing Professionals Most Excited About in 2021? (% of respondents, Feb 2021)

US B2C Marketing Professionals Whose Organizations Have Moved or Plan to Move to a Modern Data Warehouse, Feb 2021 (% of respondents)

Limitations US Contact Center Decision-Makers Have Capturing and Utilizing Customer Journey Data, Dec 2020 (% of respondents)

Importance of Audience Data Sources to Their Company According to US Marketing Professionals, by Marketing Budget, Q4 2020 (% of respondents in each group)

Audience Data Types that Are Important to Their Addressable/Digital Media Strategy According to US Marketing Professionals, by Marketing Budget, Q4 2020 (% of respondents in each group)

Incentives for Which Marketers Would Be Willing to Share Their Personal Data with Their Company According to Brand Marketers Worldwide, Nov 2020 (% of respondents)

Current State of Their Data Integration/Management vs. Level of Confidence in Accuracy of Data at Their Company According to Marketers Worldwide, Oct 2020 (% of respondents)

Areas Marketers Worldwide Consider Important for Their Marketing Performance Success, Oct 2020 (% of respondents)