Like many regions around the world, Southeast Asia experienced an ecommerce boom in 2020, as various pandemic-driven social lockdowns encouraged more shopping from home. According to our estimates, ecommerce grew by 35.2% collectively in the region last year, and our newest forecast projects 14.3% growth this year. However, traditional retail is still overwhelmingly dominant.
Worldwide ad spend soars: Total media ad spending will grow faster than anticipated this year, spurred by strong growth in digital and the rapid economic recoveries seen in countries with vaccine access.