Sub OTT usage has become nearly as mainstream as YouTube. This year, 55.7% of all digital video viewers worldwide will be sub OTT users. That’s just a shade behind YouTube, at 63.5%. YouTube remains the most popular way to consume digital video globally (it is still well ahead of TikTok and other social media), but the combined might of the world’s sub OTT services are getting close.

The pandemic has hastened the digital future, but ill-conceived marketing tactics predicated on current events should be avoided. UK consumers are more wary of empty marketing rhetoric, so a mindful approach should be cultivated.

Emerging markets also produced standout growth figures, but countries like the UK, US, and France will top the digital growth chart—despite their already high bases—and nudge high-performing emerging markets like India and Indonesia a little further down the ranking.

TikTok users are now able to purchase products directly from the UK accounts of two L'Oréal-owned brands: Garnier and Nyx Cosmetics. According to Digiday, products are available for purchase through short videos, livestream sessions, and listings on the brand’s homepages.

This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.

That said, YouTube is invested in full game streams through its YouTube TV vMVPD, which we estimate will have 10.1 million US viewers this year. In February 2021, YouTube launched a new sports destination focused on highlights, influencers, and personalized content from the NFL, La Liga, MLB, the NBA, and WWE.

Some 82.0% of respondents said they had used social networking sites or apps (including YouTube) in the prior month, and spent an average of 2:09 per day with social sites.

Overseas, 5G networks are already running in South Korea, China, the UK, Germany and a handful of European countries. Additionally, the first 5G phones launched worldwide in the first half of the year.

In Kantar’s worldwide “COVID-19 Barometer: Wave 3” study, conducted April 10–13, 2020, YouTube, WhatsApp and Facebook had the greatest increases, with around half of total respondents saying they were using each of those properties more. Among Gen Z respondents, YouTube and Instagram stood out—71% reported using YouTube more, and 63% upped their Instagram usage.

Likewise, YouTube has always been a massive player in ad-supported digital video viewing. Cost savings are enough incentive for some consumers to accept ads in OTT video content, but it’s still important to them that the ad experience is a good one. Their biggest preferences are minimal ad loads, shorter ads, and fewer or no ad breaks appearing in the middle of content.

I started using YouTube because I needed a place to host video tutorials. Then YouTube became a bigger and bigger thing and started gaining subscribers. Now it's been 11 years, and here we are. What’s one brand you’ve partnered with? Qualcomm has sponsored a few videos.

Some 76% of respondents said they used YouTube, and 73% said they visited Facebook. In Germany, 62.9% of adults surveyed by Bazaarvoice and Savanta in December 2020 said they were Facebook users, and 72.1% reported using YouTube. In addition, more than half of respondents said they visited Instagram, while TikTok, Pinterest, Twitter, and Snapchat each attracted about one in four adults polled.

For example, Snapchat’s Snap Camera enables users to use Snapchat Lenses on their computer while streaming video and during Zoom or Google Hangouts video calls, and it may soon be possible to use Google Lens visual search functionality within YouTube or cloud gaming service Google Stadia.

YouTube viewers ages 18 and older spent more time on that platform—43 minutes in 2020—but growth was slower than for TikTok, at 9.5%. The growth in time spent on TikTok is leading marketers and influencers to pay more attention to the app.

We launched in Boots [in the UK] and we have expanded into UAE. We'll be moving into Southeast Asia in 2022. Right now our focus is on the UK because we're seeing such a strong response to our business.

We updated our forecast for international Instagram users, excluding the US and the UK, in June. Our worldwide forecast, which includes the US and the UK, will be available in Q4. Here are the highlights from our international forecast:. The Middle East and Africa will be the fastest-growing region for Instagram in 2020.

The UK Is One of the Region’s Leading Social Media Markets. Social network penetration in the UK is above the regional average, at 68.5% of internet users in 2019. The social networking population there will reach 40.1 million in 2021. In Germany, Fewer than 60% of Internet Users Visit Social Networks.

In recent years, UK mobile network provider Three UK has experimented with novel integrations of 5G and immersive content. During 2019’s London Fashion Week, the company installed a permanent 5G network in Central St. Martins school and partnered with mixed reality provider Magic Leap and immersive content studio Rewind to produce the first 5G mixed reality runway fashion show there.

After hastily pulling the TV portion of the campaign when the tournament was canceled, Coldwell Banker restarted its marketing efforts in early April with ads on Facebook, Instagram and YouTube, according to a New York Times article.