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  • Report
     | 
    JUN 18, 2019

    Previously, YouTube did not have an app on Amazon Fire devices, and Prime Video didn’t have an app for Google Chromecast. Shortly after the truce became public, the tech giants each announced similar free music streaming services through their smart speakers. YouTube won the exclusive rights to stream 13 Major League Baseball (MLB) games this season.

  • Report
     | 
    OCT 21, 2021

    Note that GWI included YouTube in its video category for the first time this year, which likely contributed to a higher response rate for this metric. The share of internet users who accessed subscription video-on-demand (SVOD) services, such as Netflix or WeTV, rose by more than 7 percentage points to 64.3% in Q1 2021.

  • Report
     | 
    JUL 30, 2019

    Many other sites and content types clocked meaningful minutes, including music videos on YouTube, podcasts and ad-supported Pandora. It’s also worth noting that the survey found a good chunk of listening was devoted to channels where marketers can’t reach consumers.

  • Chart
     | 
    NOV 24, 2020
  • Report
     | 
    OCT 15, 2019

    Also, YouTube was included in the social network category, meaning that internet users visiting the video platform were counted as social media users. Some 91.3% of respondents had listened to music or other audio content online; music streaming accounted for an average of 1:30 daily.

  • Report
     | 
    OCT 21, 2021

    On the entertainment side, music streaming also claimed more time this year than last, at 1:37 daily, on average. Consumption of podcasts, which GWI measured for the first time in H1 2020, accounted for 1:12 each day in H1 2021.

  • Report
     | 
    OCT 21, 2021

    It should be noted that GWI no longer includes YouTube in its social category. PC and tablet penetration rose modestly in 2021, but both lag far behind smartphone ownership. The share of UAE internet users owning a smartphone exceeded the share owning a PC by nearly 30 percentage points, at 97.0% versus 68.6% in H1 2021.

  • Report
     | 
    OCT 15, 2020

    Just six in 10 respondents had listened to digital audio content (including music, podcasts, or audiobooks) in the month prior to polling. Music streaming accounted for 57 minutes per day on average. By contrast, nearly 78% had tuned in to broadcast radio in the previous month. The 1:03 spent with live radio per day also surpassed the time spent with digital audio.

  • Report
     | 
    APR 1, 2021

    “Spotify is trying to become the YouTube of audio, creating opportunities for content creators to make money, which is attracting more creators, and getting us used to listening to audio beyond music,” said Ismael El-Qudsi, co-founder and CEO of influencer marketing platform SocialPubli. “I’d say that Spotify has been building the road that Clubhouse has taken off on.”.

  • Report
     | 
    OCT 15, 2020

    Also, YouTube viewers likely contributed to that higher level of engagement, as GlobalWebIndex includes the video platform in its social media category.

  • Report
     | 
    OCT 21, 2021

    This decline may be partly due to GWI removing Google Play Music from the list of audio services tracked because the service was discontinued. Yet music streaming occupied more time this year in almost every country. In addition, internet users in most nations devoted at least 30 minutes each day to podcasts—a new metric in the 2021 survey.

  • Report
     | 
    OCT 21, 2021

    Another factor may be that GWI included the hugely popular YouTube in its video category for the first time in 2021. Subscription video-on-demand (SVOD) also gained new viewers. Across Ireland, penetration of services like Netflix and Amazon Prime Video rose more than 7 percentage points during the year, to 86.6%.

  • Report
     | 
    JUL 23, 2020

    That ranks well ahead of other services such as Apple Music (13%), Google Play Music (11%), SoundCloud (10%), iHeartRadio (7%) and Amazon Music (7%). Homegrown services like Stingray (9%), CBC Music (7%) and RadioPlayer Canada (5%) also commanded some slice of listenership.

  • Report
     | 
    OCT 15, 2020

    YouTube is included in this social category, which tends to boost penetration and time spent.

  • Report
     | 
    DEC 3, 2021

    YouTube will decide that “Shorts” was too narrow a name for its TikTok-esque feature and either change the name or incorporate shorter-length videos back into the main platform. Livestream shopping will not play a large role in the move away from short videos.

  • Report
     | 
    OCT 15, 2019

    It’s possible that TV channels’ on-demand services are satisfying most of the demand for time-shifted viewing, and platforms such as YouTube are catering to the desire for short-form video. In South Korea, digital audio also isn’t as widespread as one might think. A little more than half (52.6%) of internet users had streamed music or other audio content in the prior month.

  • Report
     | 
    OCT 15, 2019

    This included use of YouTube, which GlobalWebIndex categorizes as a social network. Between H1 2018 and H1 2019, daily time spent with broadcast radio remained unchanged at 45 minutes, while time devoted to digital audio—including streamed music, podcasts and other content—was also virtually identical to last year (1:08 vs. 1:10).

  • Report
     | 
    OCT 15, 2020

    However, time spent with music streaming specifically remained relatively unchanged at 44 minutes per day on average.

  • Report
     | 
    OCT 15, 2020

    (GlobalWebIndex includes YouTube in its social network category, which tends to raise the level of engagement and time spent with social media overall.). Subscription video services and digital audio posted significant gains. Between H1 2019 and H1 2020, smart TV penetration declined from 46.0% to 44.8%, according to GlobalWebIndex.

  • Chart
     | 
    NOV 9, 2020
  • Report
     | 
    MAY 6, 2021

    The 1-minute music video ad featured a diverse group of women of all ages, sizes, and races and called on them to unite to create their own reality. Other brands like Bonafont, a Danone-owned Mexican water company, have also heeded the call to tackle issues of gender equality.

  • Article
     | 
    JUN 23, 2020

    For example, Spotify announced it now has more than 1 million shows in its podcast catalog and hopes to expand its audience by experimenting with new formats, like video podcasts featuring YouTube creators. Through podcasts, brands can reach a highly engaged audience of digital audio listeners. 

  • Article
     | 
    DEC 5, 2019

    While Bilibili has its roots in anime, comics and gaming culture, it has diversified its video content into other genres suitable to a broader audience, including music, tech, lifestyle and fashion.

  • Report
     | 
    OCT 15, 2020

    Some 81.2% of respondents polled this year had streamed music or accessed podcasts or other audio content from digital sources in the month prior. And the time spent with broadcast radio—an average of 45 minutes per day—was less than half the 1:34 devoted daily to music streaming alone.

  • Report
     | 
    OCT 15, 2019

    Penetration of broadcast radio declined by a couple of percentage points between H1 2018 and H1 2019, but radio did reach an audience larger than either video or music streamed from digital sources, at 80.5% of internet users. Time spent with live radio was 1:16 daily, on average—close to that of streaming video content.

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