TikTok will grow worldwide despite government scrutiny. Facebook buys customer service startup Kustomer, aiding its social commerce play. Google, Facebook, and Amazon will account for nearly two-thirds of total US digital ad spending this year. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.

With consumer prices rising across the region, search is crucial to shoppers minding their pennies. Google is also benefitting from Meta’s difficulties in the wake of Apple’s privacy-enhancing measures. That said, Facebook and Instagram remain useful for many brands—especially as social commerce is ramping up.

And as commerce increasingly shifts online, insurers have an opportunity to sell insurance through ecommerce platforms. Stage 4: Servicing and Claims. After the initial purchase, policyholders will occasionally interact with insurers to service their policy. This includes activities like updating policy details, requesting additional coverage, making payments on flexible policies, and filing claims.

Nearly every global advertiser surveyed (95%) by digital media measurement software and analytics company DoubleVerify in Q3 2021 planned on using contextual targeting for some or most ad buys in 2022. Leveraging partners’ first-party data.

Amid unprecedented recessionary headwinds caused by the coronavirus pandemic, China’s total ad spending will downshift considerably, but remain in positive territory at 0.4% growth. This will make it the only national market we cover to see net growth this year. Digital ad spending in China, meanwhile, will grow by 5.0%.

(In a global survey of nearly 19,000 adults conducted by YouGov in February, radio and podcasts were each among the top five most trusted ad formats.). A downside of audio advertising is measurement is limited and difficult to attribute sales to.

UK digital ad spend has grown significantly this year, and advertisers have increased in confidence, through the rise in digital channels and strength in ecommerce. These trends will likely accelerate as lockdowns ease. How difficult is it to guard against the risks associated with advertising next to questionable content? Navigating brand risk is getting better with technology.

The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.

Digital ad spending is dominant in the UK, accounting for 77.2% of the total media ad market—the second-highest share worldwide, behind China. Despite a gloomy economy, we anticipate good health for the UK digital ad industry, as many segments, including social and video, will grow by double digits. 3 KEY QUESTIONS THIS REPORT WILL ANSWER.

Today, 75% of global wealth managers now see digital as a priority area, and 55% of asset managers report they expect their digital spend to increase next year, per data from Alpha FMC. The pandemic has been a turning point for wealth managers, as long-term digitization goals became short-term imperatives.

GroupM forecasts global ad spending will jump 19% in 2021, bolstered by a 26% increase in digital ad spending. With consumers turning to various devices, platforms, and resources for content, a multi-channel, hyper-agile marketing strategy remains key. Many marketers are betting big on digital media, particularly digital channels that drive demonstrated returns, like social and digital video.

Nicole covers digital advertising and performance marketing, including US digital ad spending as well as search, programmatic display and retail media trends.

In 2020, we expect total media ad spending worldwide will reach $691.7 billion, up by 7.0% from 2019. That’s a decrease from our Q3 2019 forecast when we expected worldwide ad spending to rise by 7.4% to $712.02 billion this year.

The consultancy TV[R]EV estimated that Samsung held the largest share of the global TV market at 14%. Adding further complication, it is common for a single household to own multiple CTV devices and access streaming apps in various ways.

But, interviews suggest that Google is losing share to ecommerce search as more B2Bs transformed their sales cycles during the pandemic and added online product sales via third-party marketplaces to their channel distribution strategy. The other main B2B ecommerce search ad sellers are Amazon, Alibaba.com, and Office Depot.

Alibaba, which is affiliated with Alipay parent Ant Group, is responsible for about half of Chinese retail ecommerce. If shoppers use Alipay when they pay on Alibaba properties, they can form habits around the app when shopping day to day, effectively incorporating it into their routines.

Despite a downgrade to our forecast, digital ad spending in China will still grow 5.0% this year. But there will be a power swap among the major platforms, as Tencent displaces Baidu and becomes the No. 2 publisher. And Alibaba will remain No. 1, but with lowered expectations.

Arndt Groth, former CEO of real-time advertising platform Smaato, said that China's share of nonprogrammatic ad networks was larger than most of the major markets worldwide for two reasons. “First, programmatic advertising, especially real-time bidding, requires ad tech players to conform to a global standard via the IAB’s OpenRTB protocols,” he said.

The 2020 holiday season’s unprecedented ecommerce surge helped total US retail spending remain positive, setting the tone for healthy outlook for 2021 holiday season growth.

Social distancing led to an increase in retail ecommerce worldwide in 2020. In Canada, retail ecommerce sales reached a new level last year, growing by 20.7%. As an adjunct to ecommerce, social commerce activity increased accordingly. We estimate there will be 7.9 million social buyers in Canada this year, almost a quarter of the population ages 14 and older, up from 6.9 million last year.

Travel advertisers are still not spending like they used to, and won’t be for a while, but ecommerce advertisers have ramped up spending to levels never seen before to match consumer shopping habits. The other K-shaped split in recovery has to do with performance advertising versus brand advertising.