Led by an unprecedented expansion in digital advertising, total worldwide ad spending will set a record for growth this year.

We estimate that digital ad spending by consumer product good (CPG) brands will hit $30.56 billion this year. What's more is that the CPG sector is one of five industries to devote more than 70% of their total ad budgets to mobile.

Instagram Stories ads will bring in $15.95 billion worldwide in 2022, more than one-quarter of the platform’s global net ad revenues.

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

Find out what’s ahead for digital ad convergence and how the current ecosystem’s challenges are driving change from industry expert Jeff Greenfield, senior vice president, buy side at WideOrbit.

We estimate that mobile ad spending will reach $162.68 billion this year, accounting for more than two-thirds (67.8%) of US digital ad spending. In theory, Apple is primed to capture the majority of that: The company controlled more than half (52.2%) of the US smartphone market as of June 2021, having surpassed Android in 2020, per Comscore.

In a challenging year for advertising worldwide, Germany will experience a slowdown similar to that of every other market we track. Germany’s digital ad spending had grown at double-digit rates for each of the past three years, but pandemic-disrupted 2020 will see that growth slow to just 0.8%.

That share is expected to increase to 54.8% by 2023, with US ad revenues growing at a faster rate than international ad revenues. Looking ahead: Twitter's US ad revenues will continue their flight in the coming years, passing $3 billion in 2023.

The pandemic sparked greater global awareness of environmental issues and a renewed commitment to finding solutions. Climate change ranked as the top personal concern of Gen Z adults worldwide, ahead of both unemployment and disease prevention (amid a global pandemic), per Deloitte in February 2021.

Facebook CPMs—the cost per thousand impressions—have increased significantly over the past year as digital ad spending has resurged and advertisers have flocked to the platform, driving more competition into programmatic auctions. On core Facebook (excluding FAN), CPMs rose 47% in Q3 2021 versus Q3 2020—and +33% versus Q3 2019, according to data provided by performance marketing agency Tinuiti.