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  • Interview
     | 
    AUG 12, 2021
    Shane Pittson
    Vice President, Growth
    Quip
  • Audio
     | 
    AUG 19, 2021

    On today's episode, we discuss how the pandemic changed how we buy electronics and how omnichannel marketing and operations are evolving. We then talk about whether YouTube is living up to its potential, ESPN+'s sports rights strategy, and whether DAZN can shake up sports TV. Tune in to the discussion with head of ecommerce at Samsung Electronics Argentina Guido Shama, eMarketer senior analyst Matteo Ceurvels, and director of forecasting at Insider Intelligence Oscar Orozco.

  • Audio
     | 
    AUG 17, 2021

    On today's episode, we discuss why, and how, retail healthcare could be poised to change how primary care is delivered, how retailers are disrupting healthcare, and what people want from retail health. We then talk about how much of their waking day folks spend watching TV or streaming something, what's next for Peacock now the Olympics are over, and whether Hulu's new football offerings can move the needle. Tune in to the discussion with eMarketer digital health analyst Rajiv Leventhal and principal analyst at Insider Intelligence Paul Verna.

  • Audio
     | 
    AUG 16, 2021

    On today's episode, we discuss where B2B marketing is headed and what some of the biggest challenges will be along the way. We then talk about our brand new influencer marketing spending forecast, what to make of TikTok Stories, and Instagram testing ads within its Shops tab. Tune in to the discussion with eMarketer principal analyst Jillian Ryan and senior forecasting analyst at Insider Intelligence Eric Haggstrom.

  • Audio
     | 
    AUG 12, 2021

    On today's episode, we discuss Amazon's Q2 advertising performance, the true value of its ad business, and what to expect for the remainder of 2021. We then talk about Twitch's new “Stream Display Ads,” the significance of Amazon's near $1 billion fine, and why Tubi is on the up as Roku cools down a little. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

  • Video
     | 
    AUG 2, 2021

    eMarketer was pleased to moderate a Tech-Talk Webinar featuring Cvent’s Alyssa Peltier, senior manager, industry solutions. She discussed how marketers can strategically align their business goals and event mix for growth.

  • Audio
     | 
    AUG 10, 2021

    On today's episode, we discuss Amazon's Q2 performance of its retail business, some takeaways from its Prime offering, and where it stands on its physical stores strategy. We then talk about capitalizing on the subscription box trend, how buy-now-pay-later users are different from credit card users, and if malls really are within striking distance of 2019 traffic levels. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.

  • Audio
     | 
    AUG 9, 2021

    On today's episode, we discuss Google's Q2 performance, how YouTube got on, and why the tech giant continues to accelerate. We then talk about YouTube improving its CTV ad offerings, what GDPR taught us about privacy upheavals, and why CMOs need to demonstrate the value of their work now more than ever. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

  • Audio
     | 
    AUG 5, 2021

    On today's episode, we discuss Spotify's Q2 performance, what to make of its ad revenue growth, and how its podcast investments are getting on. We then talk about where Amazon wants to take Alexa, social audio's monetization issue, and the significance of the NBA and iHeartMedia podcast partnership. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

  • Audio
     | 
    AUG 4, 2021

    On today's episode, we discuss Twitter's Q2 performance, which features are likely to boost engagement, and what the rest of the year looks like. We then talk about what to make of Fleets being folded, the potential impact of Super Follows and Ticketed Spaces, and what, if anything, can give Clubhouse a second wind. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

  • Audio
     | 
    AUG 3, 2021

    On today's episode, we discuss Facebook's Q2 performance, whether Apple's iOS update has affected ad revenues, and what Facebook means exactly when it talks about its (and everybody else's) “metaverse” future. We then talk about the impact of Facebook Pay expanding to online retailers, whether Instagram Reels could come to Facebook's homepage, and some new privacy features for kids on Instagram. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

  • Audio
     | 
    AUG 2, 2021

    On today's episode, we discuss Snapchat's Q2 performance, which features are standing out, and what we expect in Q3 and Q4. We then talk about some recent Snapchat augmented reality partnerships, Gen X's level of adoption across social media, and which platforms Gen Z folks think have the most genuine influencers. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Nazmul Islam.

  • Video
     | 
    JUL 23, 2021

    eMarketer was pleased to moderate a Tech-Talk Webinar featuring Feedvisor’s Dani Nadel, president and chief operating officer, and Andrew Altersohn, general manager, enterprise brands. They will share strategies for brands on Amazon that leverage advertising, pricing, and content optimization in unison to drive engagement and conversions this holiday season.

  • Video
     | 
    JUL 23, 2021

    eMarketer was pleased to moderate a Tech-Talk Webinar featuring Conviva’s Alex Klausner, senior product marketing manager, Entertainment Studios’ Jeff Quandt, vice president, revenue partnerships, and Univision Communications’ Phil Lalonde, senior vice president, sales operations. They shared how publishers can continue to grow and attract new viewers and advertisers—plus take on an increasingly crowded market, by strategically leveraging first-party data.

  • Video
     | 
    JUL 23, 2021

    In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, covered the latest retail media trends and what advertisers need to understand about one of the fastest-growing channels of digital ad investment.

  • Audio
     | 
    JUL 29, 2021

    On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including social media buyers and buy now, pay later service users. We then talk about the 2021 NBA finals ratings, a landmark ruling that lets brands work with NCAA athletes, and why OOH ad prices are on the rise. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and director of forecasting at Insider Intelligence Oscar Orozco.

  • Audio
     | 
    JUL 27, 2021

    On today's episode, we discuss how Netflix got on in Q2 of this year, why it's getting into gaming, and what to expect from the streaming giant for the rest of 2021. We then talk about people's perceptions of ad-supported video-on-demand (AVOD), what to make of ESPN+ raising its prices, and whether a Peacock and Paramount partnership makes sense. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

  • Audio
     | 
    JUL 22, 2021

    On today's episode, we discuss what it's like to launch an ecommerce business unit during the pandemic and how customers are changing. We then talk about livestream ecommerce's US entry point, how to solve the fitting-room dilemma, and how seriously we should take retailer rental services. Tune in to the discussion with ecommerce general manager for the Americas region at Tekmovil Cristian Serrano and eMarketer senior analyst Matteo Ceurvels and analyst at Insider Intelligence Blake Droesch.

  • Audio
     | 
    JUL 20, 2021

    On today's episode, we discuss which pandemic personas will stick around, why brands are struggling to know who their customers are, and the most important ways consumer behavior has likely changed permanently. We then talk about how people will shop once businesses are fully reopen, two new in-store virtual reality (VR) experiences, and what Apple's new “buy now, pay later” service could do to the space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.

  • Video
     | 
    JUL 9, 2021

    In this Meet the Analyst Webinar, Jeremy Goldman, eMarketer principal analyst at Insider Intelligence, discussed what companies of all sizes can learn from disruptive digitally native D2C brands such as SmileDirectClub, Warby Parker, FIGS, Ergatta, and more.

  • Video
     | 
    JUL 8, 2021

    eMarketer was pleased to moderate a Tech-Talk Webinar featuring Epsilon’s Shelly Photiades, vice president, strategy services, Sandeep Gadre, senior director, product management, and Evan Goldstein, vice president, analytics. They shared what financial services marketers can do to make their marketing work harder – and what that looks like in real life.

  • Audio
     | 
    JUL 15, 2021

    On today's episode, we discuss what Facebook has become and is trying to be, what to make of social media platforms looking more and more alike, and which of these "copycat" moves might strike gold. We then talk about the significance of Nextdoor going public, how India's social media content liability laws could impact Twitter (and others), and some changes as to what advertisers can, and can't, do on social media. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

  • Video
     | 
    JUL 7, 2021

    Watch our Tech-Talk Webinar with Litmus to hear about email analytics trends and how marketers are pivoting in light of recent privacy changes.

  • Audio
     | 
    JUL 13, 2021

    On today's episode, we discuss what to make of YouTube ad impressions moving over to TV screens, our connected TV ad spending estimates, and how to make TV ads more actionable. We then talk about what's driving Amazon's ad business, whether NBCUniversal can get primetime TV ad rates for slots on Peacock, and what impact Nielsen's new Podcast Ad Effectiveness+ solution will have. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

  • Video
     | 
    JUL 6, 2021

    eMarketer was pleased to moderate a Tech-Talk Webinar featuring Similarweb’s Chloe Nicholls, product marketing manager, and Walgreens Boots Alliance (WBA)’s Robbie Shepherd, insights development and capability manager. They shared how trendspotting via digital analytics can help you understand your customers better, and discover growth opportunities.

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