MAY 27, 2021
This report explores our Q1 2021 estimates of time spent with media in the US and analyzes which behaviors will stick in 2021.
SEP 19, 2019
This report features our latest forecasts for Latin America’s digital video market with breakouts for Argentina, Brazil and Mexico. It also looks at who’s watching, how and where they are watching, and what it all means for marketers.
OCT 14, 2019
Disney+ and Quibi are also coming up, and we haven't even started getting into the stuff coming from NBCUniversal (NBCU) and WarnerMedia. You mentioned Quibi. That platform is mobile-centric and will solely rely on short-form content, which sounds a lot different than streaming services like Hulu and Netflix. Are you planning to sell shows to Quibi?
AUG 5, 2020
During its recent earnings call, Comcast said that NBCUniversal's new streaming service Peacock reached 10 million sign-ups since its soft launch in April this year.
JAN 7, 2020
eMarketer analyst Ross Benes talks about one thing that summed up 2019 for him and some of his predictions for 2020, focusing on the anxiety around the streaming wars.
OCT 8, 2020
APR 9, 2020
New polls on consumer responses to the coronavirus pandemic reveal that when it comes to fear, finances and boredom, generational stereotypes may not hold true.
JUL 20, 2019
eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom ponder the future of the video industry as the streaming wars heat up. How will new services reshape the landscape? What will happen to the quality of TV programming? And when the dust clears, who will be the winners and losers?
APR 3, 2020
eMarketer principal analyst Mark Dolliver and junior analyst Blake Droesch discuss whether people will have an appetite for the upcoming video streaming services, the future of online grocers, if the pandemic has eased the techlash, examples of companies building goodwill, whether it's OK to always wear pajamas when working from home, and more.
FEB 18, 2020
Today’s kids are more digital than previous generations at the same age. But, while digital video is certainly an important part of kids’ media diet, we estimate that just over half of those ages 11 and younger (52.4%) will be digital video viewers this year. TV penetration is still much higher (close to nine in 10), although time spent is declining.
FEB 18, 2020
Analyst Ross Benes and forecasting analyst Eric Haggstrom join guest host Paul Verna to discuss the latest in subscription-based video, including the platform mix, cord-cutting, peak TV and changes in terminology.
DEC 4, 2019
eMarketer vice president of content studio Paul Verna discusses how another Disney is being created. He then talks about why Facebook is helping users take their photos and videos with them, why emotionless TV ads aren't thinking long term and why there was a flurry of political ads on Facebook over Thanksgiving weekend.
OCT 21, 2019
eMarketer forecasting analyst Eric Haggstrom examines our first-ever ad spend estimates for US connected TV.
JUL 26, 2019
eMarketer senior forecasting director Monica Peart shares our adjusted numbers for Hulu viewership in the US and the reasons why we anticipate continued growth this year and next. Watch now.
APR 24, 2019
At a time when the number of cord-cutters continues to climb, a new report indicates that most folks who ditched their cable TV service don’t miss anything about it.
JAN 17, 2019
As Netflix moves to lift its subscription prices, new streaming services are looking to chip away at its base. In the latest episode of "Behind the Numbers," we take a look at the expanding list of competitors in the streaming space, and how consumers may respond.
OCT 20, 2020
The pandemic has brought an influx of new users for subscription OTT, live videos, and video games in 2020, but other activities such as social networking, mobile messaging, and digital video haven’t seen the same bump.
DEC 18, 2020
The retail industry is transforming at both physical stores and in digital. This report examines 10 trends that will most shape retail in the year ahead.
NOV 20, 2020
YouTube viewing is shifting to connected TV (CTV) screens, a behavioral change that could help make YouTube a powerful alternative for TV advertisers moving dollars to digital video.
JAN 6, 2019
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Apple's surprise revenue warning, Roku's move to sell video subscriptions, and bots everywhere.
SEP 24, 2020
SEP 17, 2020
MAR 5, 2020
In a separate session, WarnerMedia execs offered more details about HBO Max, the company’s previously announced $15/month streaming service slated to debut in May. The company plans to offer a combination of technology tools and human curation to improve the service, and will create a more “swipey,” mobile-friendly interface.
FEB 1, 2020
DEC 16, 2019
eMarketer global director of public relations Douglas Clark shares our updated forecast for Netflix adoption in the UK, France and Germany.