Chinese media dubbed 2016 as the “birth year” of virtualreality in the country. Here’s a look at the top takeaways from a 2017 report on VR in China by iResearch Consulting Group and Greenlight Insights.
There’s been plenty of excitement about the potential for virtualreality technology to shake up a range of industries. But the first compelling consumer product may end up coming from Japan, where Sony’s PlayStation VR has seen early success.
Along with visual search, chatbots, and augmented and virtualreality, voice commerce has been on retailers' radar as the next big thing. None of those emerging technologies—despite varying degrees of consumer adoption—has pulled ahead of the pack, though.