Relying on in-store Wi-Fi for an AR or VR experience could be infeasible when there are too many customers on the premises, as available bandwidth gets used up quickly.

Not surprisingly, smartphones will continue to be the dominant device used for mcommerce, accounting for 62.5% of mcommerce sales this year vs. 36.7% for tablets. Increasingly, smartphone commerce is the “everywhere and anywhere” shopping opportunity. A growing number of UK smartphone users are now buying a greater variety of products at higher frequencies with the device.

Separately, the music streaming service started shipping a Spotify-equipped voice-controlled Bluetooth device for cars—with the uninspired title “Car Thing”—to select subscribers, per The Verge. Car Thing, which appears tailored to older cars without a Spotify integration, functions as a Spotify remote, enabling the driver to access Spotify without using a phone.

Weather apps (used by 70.8% of smartphone users), map or navigation apps (72.0%), and shopping or retail apps (64.2%) are among the most popular types of smartphone apps in the US. The fastest-growing app category has been grocery apps for each of the past three years.

In a difficult year for advertising worldwide, digital ad spending in Germany will see only 0.8% growth. Most of the industries we break out will decelerate their digital ad spend to some degree, while travel and auto will reduce theirs dramatically.

According to Listrak’s Kramer, brands that sell large-ticket items such as cars or furniture need to work at identifying who is in the market and when, so they can crank up frequency during those times and limit frequency during other times. Uncommon Goods used to do a lot of subject line testing, but it moved away from it after finding greater success focusing on send time optimization instead.

They’ll increasingly expect different options, and it’ll be okay to price them accordingly—they’ve become used to paying more for speed, for example. Some options may even benefit your supply chain. Consider packaging and bulk delivery as part of your sustainability play.

The For You page and trending videos were among the top places TikTok users worldwide discovered products in the food and beverage, luxury, and automotive categories, per an August 2021 Warc survey. The #TikTokMadeMeBuyIt hashtag is a perfect example of this phenomenon.

This comes across in the BLS report’s data on spending for cars and trucks (as averaged across all consumers and not just those who purchased in the category). Households in the top income quintile spent the most by far, at $8,286—more than double the figure for total US households, $4,024. But 47% of that spending was for used vehicles ($3,864), not new ones ($4,422).

The two features they didn’t offer were auto-replenish items on a personalized schedule and discounts on auto-replenish items. However, none of the grocery services in this benchmark offered these features. One-click add-to-cart from shopping history was the most in-demand feature—and all the services offered it.

Meanwhile, the top channels among automotive shoppers were “trending video” and “video from a particular brand/company.”. To be fair, creator videos are regularly featured on TikTok’s For You feed and are likely to be trending on the platform.

Synchrony’s portfolio is more diversified, spreading across categories including retail, auto, fuel, and all four digital cards included in our count.

All other locations or activities—including car/truck, walking around, gym/working out, public transportation and work—trailed the home by wide margins. Still, each was cited by a sizable proportion of respondents. Spotify emerged as the No. 1 platform for general digital audio consumption in Canada, with 28% of Edison/Triton respondents saying they had used it in the last month during the Q1 polling.

The US insurer wrote around $3 billion in premiums in 2019 and boasts 12.2% of the US auto insurance market, making it the third-largest national auto insurance provider. When purchasing a policy from Progressive, users can enroll in the ML-powered Snapshot program for free. This involves downloading the Snapshot Mobile app or plugging in an IoT device to their car's OBD-II port.

Smart TVs are the most common devices used for streaming. There is overlap between categories. Our Roku and Fire TV users include people who use Roku- and Fire TV-powered smart TVs as well as people who bought Roku and Fire TV streaming sticks.

The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media and entertainment, and CPG industries. Countries covered in this report series include the US, UK, and Germany.

In March and April polling by the Urban Institute, 18.9% of Xers (ages 39 to 54) said they had already used up most or all of their savings, and about one in four weren’t confident they “could come up with $400 for an unexpected expense.”. For that matter, paying routine bills quickly became a challenge.

According to September 2019 research from Sagefrog Marketing Group, LinkedIn is the social media platform used the most among US B2B marketing professionals, cited by 86% of respondents. By comparison, 73% used Facebook and 63% used Twitter. As a source of leads, LinkedIn performs above average when compared with other social networks.

While financial services and several other verticals will increase their digital ad budgets this year, industries like travel and automotive will decrease theirs significantly. The financial services digital ad spending growth rate will accelerate to 20.1% next year, reaching $23.56 billion.

Broadly speaking, TV advertising has typically been used for branding and awareness, while digital ads have been used to drive more specific performance outcomes. As television continues along the digital path, the goal of advertising on TV screens is evolving accordingly.

Real-time bidding (RTB) is an auction-based approach used to buy or sell impression-level inventory. Auctions can be public or private.

Autonomous cars will also rely in part on 5G service, which will include V2X networks that will send traffic/road updates and information on other vehicles to self-driving cars, while also sending operating data back to maintenance centers. More Flexible Workplaces. The development of private networks will let businesses create modular factories, offices, and stores.

One example in this category is US-based insurtech Salty, which partners with car dealerships to bake its insurance product into car sales transactions.

Phone numbers, used by just under half of respondents, have similar advantages (and with the rise of mobile telephony, are now likely to be unique individual identifiers, as opposed to being shared by a household). Many marketers are also using identifiers that are being disrupted, as outlined in this report. More than two in five respondents said they used cookies to identify customers.

The landscape of desktop/laptop gaming is fairly even-keeled compared with mobile gaming—which leans toward more casual gaming—and console gaming—where many of the best-selling titles are shooter and combat games like the “Grand Theft Auto” and “Call of Duty” series.