MAR 8, 2021
Article: Inside walled gardens: The long-standing challenge of ad measurement and attribution.
FEB 11, 2020
“A lot of digital players that are in the ecosystem today are selling average frequency to the TV buyer,” he explained. “Traditional TV buyers are buying 100,000 people seeing the ad five times a week.
JUL 23, 2021
Eric Haggstrom is an eMarketer senior forecasting analyst at Insider Intelligence, focusing on digital advertising and streaming video, including CTV advertising, TV and streaming video trends, Google’s ad business and Amazon’s ad business.
MAR 24, 2021
Virtual pop idol Luo Tianyi is a case in point: In recent years, she has performed with human entertainers for the state television network’s annual Spring Festival Gala—the most watched TV event in the country. Many saw these appearances as the government’s tacit endorsement of mixed reality (XR).
OCT 12, 2020
The consumption of at-home media and entertainment thrived amid the coronavirus pandemic, but the total shutdown of live events and the pause on film and TV production will cause digital ad spending to decline in 2020.
APR 22, 2019
Advertisers, eager to combine the benefits of digital media buying and measurement with the appeal of sound and motion on the biggest living room screen, are paying top dollar to do so—$20 CPMs or more, according to our research. Each year, we ask buy- and sell-side sources to anonymously share pricing information for our annual look at ad pricing trends.
FEB 17, 2021
But we also want to talk to our partners in tech, measurement, and commerce. It's about building together, from a local to a global scale, in everything that we do. During the event, we'll talk about content, but then we're going to dive into our investment in technology, and our data, measurement, and commerce initiatives.
SEP 17, 2021
More on this: Facebook and Google dominate digital channels in ad spend, but changes to privacy rules and measurement methods have affected advertisers’ faith in their impact.
APR 8, 2019
Some of this content is being viewed on mobile devices, according to October 2018 data from video measurement and intelligence platform Conviva. But 56% of time spent viewing OTT video worldwide is on connected TV.
MAR 26, 2020
D2C brands advertising on TV use some traditional approaches while incorporating creative and measurement strategies from the D2C playbook. According to research from TVSquared, nearly half of D2C brands’ TV spots are less than 15 seconds.
NOV 21, 2019
Still, buyers and sellers should look at connected TV and OTT as pivotal formats for extending audience reach and campaign performance beyond digital video and TV. Read Next.
DEC 13, 2019
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about YouTube's harassment policy change, Uber's new security report, TV shows with the most longevity, what people are watching on Disney+, where the bar code came from, and more.
OCT 1, 2019
More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.
OCT 24, 2019
You can’t ignore TV and brand tracking just because it doesn't have the molecular level measurement that you might get out of digital. I would encourage anyone in that position to insert themselves into the brand discussion and learn that part. Fabian Seelbach, Curology. The critical skills that help me today is that strategic training I received in consulting.
MAY 4, 2021
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, examined the biggest challenges in ad measurement and revenue attribution today, and how marketers are confronting them.
MAY 20, 2019
As more cord-cutters supplement traditional television with digital offerings, many in the TV industry are keen on the growing practice of combining linear OTT subscriptions with on-demand streaming.
FEB 20, 2020
The lack of standardized measurement among these ad-buying options makes it difficult to thoroughly string together audience data.
NOV 5, 2019
Introducing its existing advertising platform could shake up the dynamics of the $70.30 billion TV ad market in the US (per our estimates), which has historically lacked strong targeting and measurement mechanisms. Amazon isn’t alone in thinking about bringing retail media into ad-supported TV.
NOV 13, 2020
As CTV/OTT and DOOH are 1-to-many ratio, advertisers are evolving their ads and measurement strategy accordingly, and are seeing success. These findings paint an optimistic picture for the next couple of quarters.
JUN 11, 2019
First, it provides a measurement component, which is often lacking. And, it also allows you to re-engage with those audiences knowing that the path to purchase isn't always linear. Is that accurate? Exactly. Which is why, when partners ask me, 'Where am I supposed to place my media dollars?' another way for me to answer this question is, 'Which pixel has been in the market the longest?'.
DEC 5, 2019
Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.
AUG 19, 2020
“The limitations that we're seeing on mobile measurement, specifically as it relates to performance, is still keeping desktop very much in the game,” said Stephani Estes, senior vice president and executive director of media at ad agency Cramer-Krasselt. Digital Ad Spending by Format.
MAY 12, 2021
Measurement has long been one of the biggest pain points for brands working with influencer marketing. In fact, 79% of US marketers surveyed by the Association of National Advertisers (ANA) in June 2020 said their leading challenge with influencer marketing was measurement, and 76% said it was proving ROI.
APR 11, 2019
The brand asked for audience guarantees, using Nielsen measurements to verify that a majority of ads reach its intended customers. This initiative arose after the company learned that only 20% to 30% of its digital impressions had been shown to its target audience.
DEC 9, 2020
The other half is split between ad-free services (like Apple TV+), ad-reliant services (like Pluto TV), and hybrid services (like Hulu). When added together, there is a tremendous amount of streaming happening without ads, which is how many users like it. As Disney+ becomes more popular, the share of time spent with ad-supported streaming services will decline further.