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  • Report
     | 
    OCT 15, 2019

    Some 60.1% of internet users listened to broadcast radio in the month prior to polling, spending 47 minutes per day, on average—slightly more than the average time spent streaming music, at 43 minutes. But the audience of digital audio listeners was comparatively small, at 37.8% of respondents. As part of the same trend, 2019 has brought major shifts in time spent.

  • Report
     | 
    OCT 15, 2019

    In Q1 2019, male respondents were significantly more likely than females to have listened to broadcast radio or read print press in the month prior to polling. But daily time devoted to print newspapers and magazines was lagging well behind the time spent with online press titles—47 minutes to 1:16 on average, respectively.

  • Report
     | 
    OCT 15, 2019

    But across all demographics, print was already falling behind digital press content in terms of time spent, at averages of 32 minutes and 59 minutes per day, respectively. Three-quarters of Romania’s internet users—78.4% of males polled and 72.3% of females—had listened to broadcast radio in the previous month, and radio claimed an average of 1:25 per day.

  • Report
     | 
    OCT 15, 2019

    Yet 80.0% of all internet users also said they had listened to broadcast radio; live radio accounted for 1:10, on average, each day. More than half (54.7%) of internet users had read a print magazine in the prior month, and more than two-thirds had read a print newspaper. But the average daily time spent with online press titles already exceeded print press, at 54 minutes and 41 minutes, respectively.

  • Report
     | 
    OCT 15, 2019

    The time spent on mobile activities still lagged substantially the time spent with PCs and tablets—as well as time spent viewing broadcast TV. On a typical day in H1 2019, internet users devoted an average of 3 hours, 11 minutes (3:11) to desktops, laptops and tablets, with 2:10 spent with live TV. Mobile time came in at 1:56 daily, just ahead of radio at 1:48.

  • Report
     | 
    OCT 15, 2019

    Close to nine in 10 internet users were active on social media in the month prior to polling, and time spent on social accounted for just under 3 hours per day, on average, according to internet users’ own estimates. That put social media well ahead of broadcast TV in terms of time spent.

  • Report
     | 
    OCT 15, 2019

    The percentage of internet users listening to broadcast radio (84.9%) was higher in Poland than in most other countries, and the time respondents spent with radio each day was also higher, at just under 2 hours. By contrast, about 60% of respondents accessed music or other audio content on digital platforms, and average listening time per day was 1:08.

  • Report
     | 
    OCT 15, 2019

    Just over 86% had listened to broadcast radio each day as well. And both activities occupied considerable chunks of time daily, with averages of 2:06 for broadcast TV and 1:27 for radio. However, several traditional media behaviors are increasingly shifting toward the top end of the age spectrum.

  • Report
     | 
    OCT 15, 2019

    In H1 2018, the average time spent per day with PCs and tablets was 3 hours, 13 minutes (3:13); in H1 2019, that value had declined only marginally, to 3:11. In contrast, average time spent with broadcast TV was more than an hour shorter, at 1:53.

  • Report
     | 
    OCT 15, 2019

    (It should be noted that GlobalWebIndex includes YouTube in its social network category, which tends to raise both the level of engagement and the time spent with social media overall.). Smart TV penetration increased from 42.4% in H1 2018 to 46.0% in H1 2019, according to GlobalWebIndex.

  • Report
     | 
    OCT 15, 2019

    Penetration of broadcast radio in Thailand also hovered around the 56% mark. Again, affluent respondents and city dwellers posted the highest response rates. Usage correlated directly with age, too. Both radio and print newspapers were more popular among males than females. (Note: The sample polled in Thailand in H1 2019 had a definite urban bias: 58.6% of all respondents lived in cities.

  • Report
     | 
    OCT 15, 2019

    More than three-quarters of internet users ages 16 to 64 had listened to broadcast radio in the month prior to polling in Q1 2019, according to GlobalWebIndex/Publicis Media. Some 58.6% had read a print newspaper, and 55.4% had read a print magazine. Radio and print magazine penetration had declined marginally since Q1 2018.

  • Report
     | 
    OCT 15, 2019

    In H1 2018, average time spent with PCs and tablets amounted to nearly an hour more each day than time spent with mobile devices. In 2019, PCs and tablets still captured more attention, at 4 hours, 5 minutes (4:05) per day, but mobile phones claimed 3:37. Some 26.2% of internet users polled in H1 2019 owned a smart TV; that figure was up about 4 percentage points over the prior year.

  • Report
     | 
    OCT 15, 2019

    Moreover, the average time spent daily with those three devices reached 3 hours, 34 minutes (3:34)—compared with average mobile time of 2:23. Smart TVs? Maybe next year. Smart-home devices? They’re slowly taking off.

  • Report
     | 
    OCT 15, 2019

    Similarly, digital audio consumption is on the rise, reaching 86.2% in H1 2019, and accounting for larger amounts of time spent; music streaming alone claimed an average of 1:44 per day.

  • Report
     | 
    OCT 15, 2019

    It should be noted that GlobalWebIndex includes YouTube in its social media category, which tends to increase the figures for both engagement and time spent. Like video streaming, gaming took up about 1 hour per day for a typical Hong Kong internet user in H1 2019.

  • Report
     | 
    OCT 15, 2019

    The older skew in Japan’s population and the prevalence of PCs among seniors are also shaping daily time spent with various media. Internet users spent the most time with PCs and tablets, at an average of 2 hours, 34 minutes (2:34) per day. Broadcast TV came in second with an average of 2:14. Mobile phones accounted for less time, 1:30. Most other activities consumed less than 30 minutes per day.

  • Report
     | 
    OCT 15, 2019

    Time spent daily with PCs and tablets declined from close to 5 hours to 4:44, on average, while average smartphone time climbed from 3:30 to 4:10. Video viewing is moving well beyond live TV—but older audiences are more loyal to traditional formats. As noted above, the share of internet users ages 16 to 64 who had recently streamed digital video approached 82% in H1 2019.

  • Report
     | 
    OCT 15, 2019

    Tablet ownership is just one aspect of a market where older, nonmobile digital devices still claim a major slice of usage and time spent. Ownership of desktops/laptops was high in H1 2019, at 83.4% of survey respondents. Internet users spent an average of 3 hours, 25 minutes (3:25) with PCs and tablets per day—over an hour more than any other activity, including broadcast TV (2:18) and mobile (2:12).

  • Report
     | 
    OCT 15, 2019

    This year, there’s growing evidence that some internet users, especially younger ones, are turning away from broadcast radio and print press. Over 63% of 16-to-24-year-olds had listened to live radio in the month before polling, and 69.3% had read a print newspaper, per GlobalWebIndex. But usage of both media was nearly 20 percentage points higher among individuals ages 45 to 54, for example.

  • Report
     | 
    OCT 15, 2019

    Nearly 88% of the UK internet users polled in H1 2019 had watched broadcast television in the prior month, and time spent with broadcast TV was relatively high, at an average 2 hours, 39 minutes (2:39) per day. More than two-thirds (68.3%) of respondents had recently viewed TV shows they recorded at the time of broadcast.

  • Report
     | 
    OCT 15, 2019

    But—as in most advanced economies—the average time spent each day with larger screens was greater than time spent with mobile phones, at averages of 3 hours, 6 minutes (3:06) and 2:28, respectively. Tablets likely contributed significantly to the nonmobile time. Spain recorded tablet penetration of 58.5% in H1 2018, and that share grew slightly to 59.4% this year.

  • Report
     | 
    OCT 15, 2019

    Web users spent an average of 2:04 per day with traditional TV—double the time spent with digital video. But TV is increasingly being viewed via digital platforms and services.

  • Report
     | 
    OCT 15, 2019

    Smartphones rank well above all other media devices in Brazil, in terms of ownership and time spent. Some 97.6% of internet users ages 16 to 64 polled in H1 2019 owned a smartphone, compared with 97.1% in H1 2018, according to GlobalWebIndex. Fewer than 70% owned a desktop or laptop.

  • Report
     | 
    OCT 15, 2019

    Moreover, time spent with broadcast TV remained unchanged from the prior year, with a daily average of 2 hours, 18 minutes (2:18). Video streaming is well established in Italy, too, with penetration ranging from 92.4% among internet users ages 16 to 24, to 71.9% among the oldest polled (ages 55 to 64).

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