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  • Report
     | 
    MAY 5, 2020

    Some behaviors, like increased digital video viewing, will stick and grow from a new, higher 2020 level. Others, including traditional TV, will fall back down to what we expected before the pandemic. Print and radio won’t be able to make up for their 2020 losses. WHAT’S IN THIS REPORT?

  • Report
     | 
    OCT 15, 2020

    Time spent with broadcast TV barely changed since last year, estimated at 2:25 daily. The digital video audience is almost as extensive. About 85% of survey respondents streamed video content of some kind in the prior month; average viewing time was 1:00 per day.

  • Report
     | 
    MAY 30, 2019

    Even as digital makes steady gains in Japan, traditional media continues to play an important role in the lives of adults, as reflected by media time spent. This is due, in part, to an aging population—and it’s one of the reasons why time spent with digital video lags TV.

  • Report
     | 
    OCT 15, 2020

    GlobalWebIndex reported other decisive shifts in entertainment viewing, too. In 2020, fewer internet users were recording TV shows to watch later, but penetration of broadcasters’ on-demand and catch-up services reached a new high at 66.6%.

  • Report
     | 
    OCT 6, 2020

    Users in Canada ages 18 and older will spend 5 hours (5:00) daily watching TV and digital video this year, with 64.7% of that time dedicated to TV viewing. On average, daily digital video and TV minutes together will increase by 24 minutes in 2020. Before the pandemic, digital video was directly displacing TV minutes. We revised our time spent with digital video estimate for 2020 from 1:36 to 1:46.

  • Report
     | 
    APR 29, 2021

    Like with traditional TV, digital video also garnered a captive audience during 2020—time spent with the medium shot up by 18.2%, to reach 1 hour, 40 minutes (1:40) daily. Even user numbers saw somewhat of a rise.

  • Article
     | 
    NOV 16, 2020

    The ad-free services Netflix, Prime Video, and Disney+ accounted for nearly half of all time spent with streaming in Q2 2020, according to Nielsen. The two most popular services with advertising, YouTube and Hulu, feature subscription ad-free tiers, so a portion of viewing on those platforms also happens without ads.

  • Report
     | 
    OCT 15, 2020

    Compared with most other countries, time spent with social media also remained on the low side at 1:13 per day. Of all the countries that GlobalWebIndex surveyed in H1 2020, only Japan recorded a shorter daily time spent with social (47 minutes).

  • Report
     | 
    OCT 15, 2020

    Time spent with smartphones and nonmobile devices mirrored those devices’ high penetration rates. In H1 2020, mobile phones claimed an average of 4 hours, 31 minutes (4:31) per day, compared with 4:06 spent on PCs and tablets. Both figures were up year over year (YoY). Time spent with social networking—which totaled 3:00 per day—rose marginally and boosted mobile consumption overall in H1 2020.

  • Report
     | 
    OCT 15, 2020

    Younger internet users are driving a broader transformation of viewing and listening habits. While many advanced digital gadgets are languishing on suppliers’ shelves, smart TVs are entering Germany’s homes in ever-greater numbers. More than half (50.8%) of internet users polled in H1 2020 owned a smart TV—a gain of 3.7 percentage points year over year (YoY), according to GlobalWebIndex.

  • Article
     | 
    DEC 9, 2020
  • Report
     | 
    OCT 15, 2020

    The average time spent with broadcast radio was 1 hour, 7 minutes (1:07) per day—less than in 2019—but average time spent with broadcast TV had risen above 2 hours daily. Sweden’s online population hasn’t turned its back on print media, either; in fact, this is one of the only countries where GlobalWebIndex reported greater engagement with print media in 2020 than in 2019.

  • Report
     | 
    OCT 15, 2020

    Overall, usage of numerous viewing options and services boosted penetration of video-on-demand (VOD) to 90.0% in the UK this year—meaning that digital video viewing is more widespread among internet users than live TV viewing. As in H1 2019, respondents devoted 1:14 daily to streaming video content on average.

  • Report
     | 
    NOV 10, 2020

    The ad-free services Netflix, Prime Video, and Disney+ accounted for nearly half of all time spent with streaming in Q2 2020, according to an August 2020 Nielsen report. The two most popular services with advertising, YouTube and Hulu, feature subscription ad-free tiers, so a portion of viewing on those platforms also happens without ads.

  • Report
     | 
    MAR 15, 2021

    Video Viewing Habits Are Shifting. The apps in this category are competing not only for social network time spent (and the accompanying ad dollars), but also digital video time spent (and its ad dollars).

  • Report
     | 
    MAY 30, 2019

    After years of steady increases, time spent on social media by US social network users fell last year. Those figures will flatten as the intensity of Facebook usage starts to moderate and activities such as digital video and video games draw more time and attention.

  • Report
     | 
    SEP 19, 2019

    Sure, live TV is still wildly popular, but time spent with this medium is dropping. The time that’s being lost is being offset by digital viewing, though, as more people find more ways to watch more types of content. UK viewers have a varied video diet across multiple devices. Mobile video viewing is popular, increasingly so. However, it’s not as dominant as in some other countries that we track.

  • Report
     | 
    OCT 15, 2020

    The average time spent per day with print media was 1 minute higher than in 2019, at 28 minutes, but online press claimed 39 minutes per day. Broadcast radio also maintained an enviable reach, at 83.2% of internet users, while time spent with radio averaged 1:49 per day.

  • Report
     | 
    OCT 15, 2020

    Of course, smart TVs aren’t a prerequisite for viewing digital TV content. Over 72% of internet users polled in H1 2020 had used a broadcaster’s catch-up or on-demand service in the prior month, and 61.9% had recorded TV shows to watch later. The share of internet users who accessed subscription video-on-demand (SVOD) services such as Netflix or WeTV was quite high, at 56.8%.

  • Report
     | 
    JUN 30, 2020

    We predict that TV and digital video viewing (combined) will see a spike of 24 minutes per day this year, with digital video accounting for 14 minutes. YouTube viewing will make up a sizable proportion of this digital video total time spent.

  • Article
     | 
    JUL 20, 2020

    We predict that TV and digital video viewing (combined) will see a spike of 24 minutes per day this year, with digital video accounting for 14 minutes. YouTube viewing will make up a sizable proportion of this digital video total time spent.

  • Report
     | 
    SEP 19, 2019

    How has digital video viewing affected time spent with traditional TV? In 2017, digital video accounted for only 23.2% of video time spent in China. By the end of 2019, the figure will have jumped to 33.0%. What has changed in China’s digital video landscape in the last year?

  • Article
     | 
    OCT 1, 2021

    And it’s not just Facebook and Instagram that are feeling the heat: An August report from App Annie shows that time spent with TikTok on Android devices in the US was higher than time spent on YouTube during every month from August 2020 to June 2021.

  • Report
     | 
    MAY 30, 2019

    Adults in China spend more time on digital than they do with any other media. Moreover, time spent on digital will continue to grow at a rapid pace, encroaching on time spent with traditional media.

  • Report
     | 
    MAY 30, 2019
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