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    Report
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    OCT 15, 2019

    The time spent daily with social media averaged 1:47—a full hour more than time devoted to video streaming, at 47 minutes. This may be, in part, because GlobalWebIndex includes YouTube in the category of social media, and YouTube attracts enormous audiences in Italy, as in most countries. Digital device usage remains conservative, in part due to Italy’s struggling economy.

    Article
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    JUN 22, 2020

    When US consumers started spending more time at home in March and April, they also started using social media more, providing an unexpected boost to the platforms. That increased engagement continued into May.

    Report
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    OCT 15, 2019

    But an even bigger chunk is traceable to social media, which claimed an average of 3:45 daily in H1 2019. (GlobalWebIndex does include YouTube in its social media category, which may tend to increase time spent on social.). Subscription video is closing the gap with live TV.

    Report
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    OCT 15, 2019

    Close to nine in 10 internet users were active on social media in the month prior to polling, and time spent on social accounted for just under 3 hours per day, on average, according to internet users’ own estimates. That put social media well ahead of broadcast TV in terms of time spent.

    Report
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    OCT 15, 2019

    For daily time spent, internet users devoted an estimated 1:37 to streaming or watching TV online. Social media usage was equally widespread, at 93.2% of internet users; in fact, there may be some overlap between social media and video consumption, as GlobalWebIndex includes YouTube in its social network category.

    Report
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    OCT 15, 2019

    Time spent with mobile activities continues to outpace other categories by a significant margin, GlobalWebIndex found. Mobile accounted for an average of 4 hours, 5 minutes (4:05) per day in H1 2019, followed by 3:20 spent with PCs and tablets. Social media ranked third for time spent, at an average of 3:06 per day.

    Report
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    OCT 15, 2019

    (GlobalWebIndex includes YouTube among its social networks, which tends to raise the figures for social media reach and time spent.). In some respects, TV and video consumption is one area most disrupted by digital. Some 77.8% of internet users polled said they had streamed video content during the prior month, for example.

    Report
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    OCT 15, 2019

    Time spent with live radio was 1:16 daily, on average—close to that of streaming video content. Engagement with social media is lower in the US than in several other countries; 77.5% of internet users surveyed said they had used social networking sites or apps (including YouTube) in the prior month. Users were spending an average of nearly 2 hours per day with social sites, however.

    Report
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    OCT 15, 2019

    Time spent with digital video and audio now rivals time spent with traditional media. Social networking is still a top activity, though. Some 84.0% of internet users ages 16 to 64 had watched live TV in the month prior to polling; the time they spent with broadcast TV reached an average of 1 hour, 12 minutes (1:12) per day. But alternatives have proliferated in the year since the 2018 survey.

    Report
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    OCT 15, 2019

    Some 83.0% of internet users ages 16 to 64 had watched live TV in the month prior to polling—a substantially lower proportion than those using social media (92.0%). Note that GlobalWebIndex includes YouTube in its list of social network destinations; this tends to increase both reach and time spent of the social category overall. About 30% of respondents owned a smart TV in H1 2019.

    Report
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    OCT 15, 2019

    Social networking is driving time spent on all devices. In H1 2019, 86.4% of internet users polled had used social media within the past month. And spending time on social platforms seemed to be a popular activity, taking up an average of 3:03 per day. This included use of YouTube, which GlobalWebIndex categorizes as a social network.

    Report
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    OCT 15, 2019

    For questions such as time spent with specific media, respondents are asked to select a time estimate from a list rather than entering a precise figure; all answers are then aggregated to produce an average time. The results presented in this report are drawn from questions fielded in two different surveys running concurrently.

    Report
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    OCT 15, 2019

    Both of those activities surpassed social media, which engaged 88.7% of internet users. Figures for time spent also point to the prominence of streaming. Internet users devoted an estimated 1 hour, 35 minutes (1:35) per day to online TV and video; combined with the 1:27 spent daily with music streaming, the total surpassed the 2:13 captured by social media.

    Report
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    OCT 15, 2019

    Social networking is a priority for many internet users in the UAE; 84.7% of those polled in H1 2019 had visited social media sites or apps in the prior month. Respondents spent a daily average of 3:06 with social platforms, per GlobalWebIndex. YouTube is included in this social category, however, which tends to boost penetration and time spent.

    Report
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    OCT 15, 2019

    About 90% of respondents had used social media recently, and this varied little across demographic groups. Moreover, social networks consumed 3 hours, 15 minutes (3:15) daily, on average—the third-largest slice of media time. (GlobalWebIndex includes YouTube in its social media calculations, which tends to boost penetration and time spent.).

    Report
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    OCT 15, 2019

    It should be noted that GlobalWebIndex includes YouTube in its social media category, which tends to increase the figures for both engagement and time spent. Like video streaming, gaming took up about 1 hour per day for a typical Hong Kong internet user in H1 2019.

    Report
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    OCT 15, 2019

    YouTube viewers may well have contributed to that higher level of engagement (GlobalWebIndex includes the video portal in its social media category). (Note: The sample polled in Japan in H1 2019 skewed older, mirroring the general population. Just 24.8% of respondents were ages 16 to 34. Some 27.1% were ages 35 to 44, and 48.1% were between 45 and 64.

    Report
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    OCT 15, 2019

    In Portugal, 83.5% of internet users polled had used social media in the prior month and spent an average of 2:14 per day on social. Only PCs/tablets and smartphones claimed more time on a typical day. (GlobalWebIndex includes YouTube in its social media category, however, so any respondents visiting YouTube count as social network users.).

    Report
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    OCT 15, 2019

    Moreover, the average time spent daily with those three devices reached 3 hours, 34 minutes (3:34)—compared with average mobile time of 2:23. Smart TVs? Maybe next year. Smart-home devices? They’re slowly taking off.

    Report
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    OCT 15, 2019

    The broadcast radio audience in the Philippines remains large, with penetration of nearly 70%, but the average time spent each day with live radio, at 53 minutes, was less than half the time spent daily with digital music. Few internet users own advanced digital devices, though affordability is likely an issue for many.

    Report
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    OCT 15, 2019

    Time spent daily with PCs and tablets declined from close to 5 hours to 4:44, on average, while average smartphone time climbed from 3:30 to 4:10. Video viewing is moving well beyond live TV—but older audiences are more loyal to traditional formats. As noted above, the share of internet users ages 16 to 64 who had recently streamed digital video approached 82% in H1 2019.

    Report
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    OCT 15, 2019

    The average time spent with broadcast radio was quite high, however, at 1 hours, 19 minutes (1:19) per day—just as average time spent with broadcast TV was a solid 2 hours daily. For many of Sweden’s younger internet users, digital audio services have replaced live radio. This year, penetration of digital audio approached 72%.

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