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  • Audio
     | 
    JUN 2, 2021

    On today's episode, we discuss which platforms have the most creator-friendly environments, how influencer marketing is evolving, and what the next stage of the creator economy will look like. We then talk about Pinterest's new livestreaming feature, the popularity of influencer marketing on TikTok, and how companies should navigate social media coming out of the pandemic. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

  • Article
     | 
    DEC 31, 2020

    It’s no secret that consumers in Latin America are notoriously heavy social network users; 87.1% of the region’s internet users will use a social network at least once a month in 2020, more than those in any other world region. Now, TikTok is benefiting from that love of online socializing where its blend of music, dancing, and video is attracting a fast-growing audience.

  • Article
     | 
    DEC 21, 2020

    Snapchat will see global user numbers rise by 16.1%, partly as a result of new features and partly as a consequence of TikTok’s troubles, especially in India, where TikTok is now banned. Growth is also coming from a much smaller base than Instagram’s.

  • Report
     | 
    DEC 31, 2020

    Of course, Snapchat has also benefitted greatly from India’s ban on TikTok. In fact, that’s likely the biggest driver of growth for Snapchat in the country and worldwide, as the effects of the pandemic on Snapchat usage have started to fade, particularly in its core markets. In its earnings report, Snap said it expected its DAUs to rise by 18% in Q4 to 257 million—on par with its Q3 DAU growth rate.

  • Article
     | 
    DEC 23, 2019

    Social networks are no longer what they used to be. Case in point: The rise of short video-app TikTok in 2019 is a sure sign that what defines a social network will be very different in 2020.

  • Report
     | 
    DEC 8, 2020

    Douyin is a video-sharing platform similar to TikTok but designed for consumption within China. Like TikTok, Douyin is owned by ByteDance―and like TikTok elsewhere in the world, Douyin has grown rapidly among younger internet users. We believe it will see user numbers leap by 24.3% in 2020—more than triple the growth rate we projected before the pandemic (7.3%).

  • Audio
     | 
    SEP 10, 2021

    On today's episode, we discuss why life may never be the same again, the significance of five minute TikTok videos, WhatsApp's General Data Protection Regulation (GDPR) fine, whether convenience really is king, drone deliveries, ways to energize a workforce during the pandemic, why some countries drive on the left (or the right) side of the road, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Peter Vahle.

  • Article
     | 
    AUG 26, 2021

    TikTok’s Shopping tab marks a big but necessary shift: The feature will let select Shopify merchants add product catalogs to their profiles, likely the first of many interface changes to facilitate ecommerce on the TikTok.

  • Audio
     | 
    JUL 9, 2021

    On today's episode, we discuss what the most interesting areas of Amazon's business are, what longer videos mean for TikTok, why marketers should focus on Clubhouse and/or podcasts, why one company is bringing TV ads to console games, where Walmart beats Amazon, when we can expect to enjoy space tourism, and more. Tune in to the discussion with eMarketer director of forecasting Cindy Liu, forecasting analyst Peter Vahle and analyst at Insider Intelligence Blake Droesch.

  • Audio
     | 
    SEP 17, 2021

    On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

  • Audio
     | 
    AUG 30, 2021

    On today's episode, we discuss whether TikTok is actually a top choice for social advertisers, how it compares with other ad channels, and what to make of the companies current shopping efforts. We then talk about Facebook's "meaningful pivot" around its ad business, the latest Federal Trade Commission suit against the social giant, and whether Reels on the blue app has potential. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

  • Report
     | 
    SEP 28, 2021

    Here’s how marketers can navigate Q3 2021’s product, commerce, and monetization changes on Facebook, Instagram, Snapchat, TikTok, and Twitter.

  • Article
     | 
    OCT 18, 2021

    To maintain the growth momentum, brokers now need to adapt their offerings to this new class of investors. For many of these investors, discussing trades on forums like r/WallStreetBets is a key part of the investing experience. These discussions have led to meme stock phenomena and to the rise of financial influencers, who share tactics on platforms like TikTok.

  • Report
     | 
    MAR 15, 2021

    User-generated short videos are all over the internet, from TikTok to Instagram Reels to Triller, and the marketing opportunities are exploding. Here’s how the main venues compare across usage, paid advertising, organic and influencer marketing, and commerce.

  • Audio
     | 
    MAY 28, 2021

    On today's episode, we discuss how concerned we should be about Netflix's slow start to the year, which activities people will do at home versus in-person (if both were safe and possible), how TikTok can convince people to buy things on its platform, details about a Twitter Blue subscription service, whether a travel recovery already happened, some interesting facts about 'Forrest Gump,' and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.

  • Report
     | 
    MAR 16, 2021

    The short-video landscape is bigger than just TikTok. Marketers must develop a strategy to make the most of this form of marketing across multiple venues.

  • Article
     | 
    JUN 11, 2021

    In 2021, the number of monthly Facebook users in the US will increase by less than 1% year over year, the platform’s lowest annual growth rate to date. Much of this deceleration is due to last year’s higher-than-expected growth of 3.3%, which was driven by changes in media habits during the pandemic.

  • Article
     | 
    MAR 15, 2021

    Social entertainment is here to stay. With the dramatic rise of TikTok, along with the growing number of traditional social platforms and standalone apps in this space, we are convinced that short, user-generated videos will be a lasting part of the social media landscape, particularly for organic and influencer marketing, paid advertising, and social commerce.

  • Report
     | 
    SEP 23, 2021

    Digital ad spending across several industries in the UK has been up-and-down the past two years. There will be across-the-board growth this year, but at uneven rates, ranging from 33.0% for travel to 7.8% for automotive.

  • Report
     | 
    JUL 13, 2020

    Snapchat’s user growth will decelerate in all regions in 2020, except the Middle East and Africa. The strong growth for both TikTok and Instagram in most regions is partially responsible for the downward trend. The number of Snapchat users in India will rise by 28.0% in 2020 to 18.5 million. That will make it Snap’s No. 2 market worldwide, after the US.

  • Report
     | 
    OCT 8, 2020

    This report explores the latest developments in the social media landscape, including a look at TikTok Global, Instagram’s launch of Reels, and new election-related moves from Facebook and Twitter.

  • Report
     | 
    JUN 2, 2020

    TikTok:. TikTok doesn’t share usage figures publicly, but several third-party sources have noted increased usage during the pandemic. TikTok added more than 12 million unique visitors in the US in March, reaching 52.2 million, according to Comscore data provided to us.

  • Report
     | 
    OCT 20, 2020

    In investment bank Piper Sandler’s spring 2020 research among US teens, 13% said TikTok was their favorite social media platform, ranking it third behind Snapchat (36%) and Instagram (31%). This year, according to our forecast, TikTok will have 65.9 million US users, up from 35.6 million in 2019. All of this means that Snapchat’s main avenue for growth entails tapping into an older audience.

  • Report
     | 
    MAY 27, 2021

    Among users of each platform, TikTok and Twitter surpassed the 30-minute mark in daily engagement last year, and both will remain above this threshold through 2023. By far, the biggest gainer in 2020 was TikTok, which added about 12 minutes to reach 39 minutes per day among users of the app. As a result, last year, adult TikTok users spent more time on TikTok than Facebook users did on Facebook.

  • Article
     | 
    JUL 2, 2021

    Attack of the clones: Now that most major social platforms have a TikTok-like feature, each is exploring different ways to use short-form video to further their longer-term goals.

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