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OCT 5, 2020
Telecoms Keep on Advertising. The Consumer Packaged Goods Industry Will Grow Digital Spend by 5.2% This Year as the Pandemic Drives Search Marketing. The FDA announced a Digital Health Center of Excellence to Work on a Framework for Digital Health Regulation. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.
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DEC 16, 2020
Separately, the Federal Communications Commission (FCC) said it was looking at bid-stream syphoning by large telecom companies. Another big source of location data comes directly from SDKs in apps. Consumers have more control over this data collection, but not over its ultimate uses.
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JUN 8, 2020
20.9% of US households with three or more children upgraded their broadband service amid ongoing stay-at-home measures of the coronavirus pandemic, according to May 2020 data from The Diffusion Group.
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AUG 16, 2020
They include telecom (up 1.2 points), consumer electronics (also up 1.2 points), CPG (up 1.0 point) and financial services (up 0.6 points). Again, retail advertisers will invest an incremental $300 million in digital display advertising in the US this year—but they’ll spend an additional $690 million on digital video ads. What does that mean?
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AUG 25, 2020
eMarketer research analysts Man-Chung Cheung and Hirsch Chitkara and principal analyst at Insider Intelligence Yory Wurmser discuss when we'll get 5G, how the pandemic has affected its rollout, what it will make possible, the current dispute between Huawei and the US government and what 5G means for marketers.
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FEB 11, 2021
Guidelines from the Cellular Telecommunications and Internet Association (CTIA) also state that businesses must display clear calls to action, offer clear guidance on what consumers are opting in to receive, confirm opt-ins, and acknowledge and swiftly act upon unsubscribe requests.
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MAR 9, 2021
The companies do not report revenue numbers for Canada; however, the CMCRP makes calculations based on their public filings on international operations, as well as data from the Canadian Radio-television and Telecommunications Commission (CRTC), IAB Canada, and PwC. The presence of the duopoly is greater in Canada than in the US, where the digital display market is larger and more diversified.
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OCT 9, 2020
Cable, satellite, and telecom TV providers will lose the most subscribers ever this year. What to look for in Q4 2020:. We will have updated forecasts for time spent with media. We previously expected that there would be 80.5 million US pay TV households in 2020. In August 2020, we updated our forecast, and we now expect that pay TV households will decline by 7.5% to 77.6 million.