NOV 21, 2019
China’s top three mobile operators—China Mobile, China Telecom and China Unicom—began offering 5G services on November 1, 2019. As 5G smartphones are anticipated to see rapid consumer adoption in 2020, video consumption is likely to experience a significant increase, which will inevitably mean more ad inventory flowing into the ecosystem. Key Takeaways.
AUG 28, 2019
CMOs in the automotive industry planned their marketing strategies the furthest out into the future (3.4 years), but those in media and entertainment, leisure and telecommunications had the shortest timeframes (2.0, 2.2 and 2.2 years, respectively).
DEC 5, 2019
With the video landscape becoming more crowded, streamers are teaming up with telecom companies to gain subscribers. Disney+ will be free for a year to certain Verizon customers, Comcast subscribers will get Peacock for free, Quibi reached a distribution agreement with T-Mobile and AT&T will offer HBO Max for free to its pay TV and wireless customers.