China’s top three mobile operators—China Mobile, China Telecom and China Unicom—began offering 5G services on November 1, 2019. As 5G smartphones are anticipated to see rapid consumer adoption in 2020, video consumption is likely to experience a significant increase, which will inevitably mean more ad inventory flowing into the ecosystem. Key Takeaways.

In 2018, there were 170 million pay TV users in the country, and this year, that will decrease further to 116.3 million, according to the Telecom Regulatory Authority of India.

CMOs in the automotive industry planned their marketing strategies the furthest out into the future (3.4 years), but those in media and entertainment, leisure and telecommunications had the shortest timeframes (2.0, 2.2 and 2.2 years, respectively).

While global platforms such as YouTube and Netflix are popular, domestic OTT providers such as SK Telecom’s Oksusu and Pooq earlier this year moved to create a single merged platform that they hope will be a stronger competitor. Nasmedia reports that digital video viewers ages 14 to 19 spend an average 123.5 minutes (2:04) daily consuming video content on mobile.

With the video landscape becoming more crowded, streamers are teaming up with telecom companies to gain subscribers. Disney+ will be free for a year to certain Verizon customers, Comcast subscribers will get Peacock for free, Quibi reached a distribution agreement with T-Mobile and AT&T will offer HBO Max for free to its pay TV and wireless customers.

As in many industries, there is a gap between consumer expectations and business execution for restaurants. Operators are often slow to adopt new technologies and those that they've implemented aren't always satisfactory. A February 2018 survey by BRP and Windstream Enterprise found that restaurant operators met consumer expectations on only two factors: mobile payments and free Wi-Fi.