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  • Article
     | 
    JUN 24, 2021

    According to Liu, "For Walmart, 2021 is not the time to hit the brakes on grocery ecommerce, especially with Amazon, Target, and Instacart at its heels. Services like curbside pickup, drone delivery, and new Walmart+ prescription benefits are investments the company is making in hopes to retain its existing customer base so they don’t migrate to other retailers.”.

  • Article
     | 
    JUN 21, 2021

    A Facebook representative told Upload VR the ad system will target ads based on first-party data from users' Facebook accounts and some device data. Per an image in Facebook’s blog post, these ads are apparently embedded within VR experiences, not unlike ads in traditional video games.

  • Article
     | 
    AUG 4, 2021

    Digital tools will be essential in forming a sound ESG strategy to assess investment targets and better serve clients.

  • Article
     | 
    JUL 28, 2021

    On the retail front, pure-play ecommerce players, big-box retailers, and direct-to-consumer (D2C) brands will continue to target consumers as they battle for market share and dollars. We expect retailers to grow their digital ad spending by 34.5% in 2021, reaching nearly $48 billion dollars in ad spending.

  • Article
     | 
    JUL 20, 2021

    A report from Amnesty International found that hackers used Pegasus, a military-grade spyware tool developed by Israeli cybersurveillance company NSO Group, to target and remotely access the phones of at least 37 reporters, activists, politicians, and business executives around the world.

  • Article
     | 
    MAY 14, 2021

    Niche neobanks could find themselves struggling to break through if they have less data than their larger peers, as it could limit their ability to target products to prospective customers.

  • Chart
     | 
    MAR 12, 2021
  • Video
     | 
    JUL 7, 2021

    Expected this fall with iOS 15, Apple’s Mail Privacy Protection update will affect what email marketers will be able to know about target recipients, including data like opens and location, hindering the sender’s ability to personalize. Join our live Tech-Talk Webinar with Litmus to hear about email analytics trends and how marketers are pivoting in light of recent privacy changes.

  • Article
     | 
    JUN 28, 2021

    Tesla was a target of a recent protest by Tesla owners in China complaining about problems with their vehicles. Regulators have questioned the quality of Chinese-made Model 3s for ‘abnormal acceleration’ and ‘battery fires’. The Chinese military also banned Tesla vehicles from entering its complexes for fear that their onboard cameras could be used for spying.

  • Article
     | 
    JUN 23, 2021

    Urban Jungle specifically targets younger homeowners who likely rented before they needed homeowners insurance. Around 15% of customers who moved on from Urban Jungle said it was because they had bought their first home and had to switch from renters to home insurance.

  • Article
     | 
    JUL 9, 2021

    The news: President Joe Biden signed a sweeping executive order last week featuring 72 initiatives, some of which target corporate mergers, user privacy and data gathering practices, and propose wider access to affordable broadband internet, per Ars Technica. A White House fact sheet reveals the impetus for the order is the accelerated corporate consolidation across various industries.

  • Article
     | 
    MAY 3, 2021

    The tech titan has rolled out a batch of new features, including options for finding deals at Safeway and Target, paying for public transit, and monitoring spending to anchor Google Pay more deeply into users’ lives, per TechCrunch.

  • Article
     | 
    JUN 25, 2021

    The news: Starting this fall, buy now, pay later (BNPL) provider Afterpay will let US customers make purchases at 13 popular retailers—including Target, Nike, and Sephora—that the firm isn’t partnered with, per PYMNTS. Customers will be able to use Afterpay’s app to shop at these retailers. This comes shortly after Afterpay announced plans to open its North American headquarters in San Francisco.

  • Video
     | 
    JUN 13, 2021

    How brands can manage omnichannel outreach and one-to-one moments with target audiences. Presenters:. Bridgette Darling is a senior product marketing manager for Adobe’s B2C customer journey management portfolio which includes the industry leading application, Adobe Campaign. Bridgette has over 10 years experience in email and cross-channel marketing technology.

  • Article
     | 
    AUG 3, 2021

    The news: Amazon has been fined €746 million ($850.6 million) for violating the EU’s General Data Protection Regulation (GDPR) rules on using personal data to target ads, according to a disclosure statement from an Amazon SEC filing. The fine was levied by Luxembourg’s National Commission for Data Protection (CNPD).

  • Article
     | 
    JUN 24, 2021

    Coinciding sales events: As in previous years, competitors like Walmart and Target held their own sales events during Prime Day to grab a piece of Amazon’s sales. But considering Amazon’s leadership position in the ecommerce space, as well as the fact that Prime Day came first, these competitive moves likely didn’t significantly affect its results.

  • Article
     | 
    SEP 5, 2019

    Direct-to-consumer (D2C) brands have historically relied on performance-based digital advertising strategies. Many leverage Facebook and Instagram to target audiences and direct response podcast ads to drive conversions, even throwing unconventional content marketing into the mix.

  • Article
     | 
    JUL 23, 2021

    We’ve seen payers lean on blossoming SDOH startups to better target population health needs and measure the impact of their SDOH programs. For example, startups like Unite Us are using predictive analytics to connect members with social services. Cityblock Health is offering virtual care and community health services to reduce hospital admission rates.

  • Article
     | 
    JUL 9, 2021

    Incumbent and fintechs alike are catching on: Digital brokers' forays into investing for teenagers creates a broad new customer segment to target. In January, money management app for kids Greenlight, which has more than 2 million users, added stock trading.

  • Article
     | 
    JUL 26, 2021

    Investors target startups that are disrupting fast-growing, multibillion-dollar markets, like the explosive growth of ecommerce transactions and trading. LATAM: Fintech funding in LATAM has now reached $4.25 billion in 2021 so far, up from $2.80 billion for all of 2020. Brazil took home 70% of the region’s funding in Q2.

  • Article
     | 
    JUN 10, 2021

    Amex also has an existing relationship with Amazon: It currently operates the Amazon Business American Express Card, which targets small businesses. But the bulk of Amex’s cobrand cards are travel-oriented, like its Hilton and Delta cards.

  • Article
     | 
    JUN 1, 2021

    Acorns’ competitors Betterment and Wealthfront, which also had record-breaking Q1s, could be next as they have been touted as prime acquisition targets.

  • Article
     | 
    JUN 21, 2021

    Walmart, Target, and Best Buy are among a growing list of retailers that have announced Thanksgiving Day store closures this year as consumers increasingly adopt ecommerce, per Insider. This mirrors decisions from last year, when stores closed in part as a safety precaution to limit in-person shopping during the winter COVID-19 surge.

  • Report
     | 
    APR 28, 2021

    Whether addressable TV makes sense for an advertiser’s media mix will depend on how the granularity of the advertiser’s target audience and their primary key performance indicators (KPIs). In Forrester Consulting’s study, cost concerns were cited by 19% of respondents as a top challenge that agency and brand professionals faced with addressable TV.

  • Article
     | 
    JUL 14, 2021

    It targets high-priority areas such as clinical deterioration, sepsis, pressure injury, and transitions of care. Results: One of the first studies released on Bayesian's sepsis module screened 500,000 patients over 3 years across 5 hospitals, with upward of 2,000 providers using it.