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    Report
     | 
    OCT 15, 2019

    PCs and tablets are widespread in Australia, but many newer digital devices have yet to hold major influence. More people own a tablet than a smart TV, for example. These days, tablets are often considered rather outmoded technology, increasingly rendered obsolete by smartphones. That’s not the case in Australia.

    Article
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    MAR 10, 2020

    After launching its mobile ordering app in 2009, Pizza Hut has made strides in the mcommerce space, constantly listening to customer feedback and adapting accordingly.

    Report
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    OCT 15, 2019

    Ownership of tablets—another device category arguably no longer at the cutting edge of innovation—was also relatively high, at 53.4%. The likelihood of owning a tablet correlated directly with income, being higher in better-off households, and was also several percentage points higher among adults 35 and older.

    Report
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    OCT 15, 2019

    As in most countries, smartphones have become the primary device, surpassing PCs and tablets by a significant margin: 76.1% of respondents in Italy owned a desktop or laptop in H1 2019, while 53.9% owned a tablet. PCs and tablets still accounted for a larger slice of daily media time, however.

    Report
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    OCT 15, 2019

    Close to one-third (32.7%) of respondents owned a tablet, with females and those living in urban areas more likely to use that device. Penetration was also far higher among respondents in the top 10% of homes, ranked by income, at 57.2%. The level of smart TV ownership was virtually identical to that of tablets in H1 2019, at 32.9%.

    Report
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    OCT 15, 2019

    Admittedly, PCs and tablets accounted for more total media time per day than smartphones. That gap has narrowed since H1 2018, however, per GlobalWebIndex. Time spent daily with PCs and tablets declined from close to 5 hours to 4:44, on average, while average smartphone time climbed from 3:30 to 4:10.

    Report
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    OCT 15, 2019

    About half of internet users ages 16 to 64 also owned a tablet, including 60.9% of those in the most affluent households. PCs and tablets still claimed far more of internet users’ time, at an average 3 hours, 41 minutes (3:41) per day; mobile activities accounted for an average of 2:43.

    Report
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    OCT 15, 2019

    Almost half (48.6%) of those polled had a tablet as well. Feature phone penetration had dropped below 6%. Larger-screen devices accounted for substantially more media time, too. Taken together, activities on desktops, laptops and tablets consumed an average of 3 hours, 38 minutes (3:38) per day in H1 2019, compared with 2:32 spent on mobile phones.

    Report
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    OCT 15, 2019

    Tablet ownership was also highest among respondents in the most affluent households, at more than 35%. But as this figure suggests, tablets have never really caught on with a significant proportion of internet users in Japan. Overall penetration was just 28.1% this year. In Japan, income is a key indicator of adoption of newer technologies, but uptake is slow.

    Report
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    OCT 15, 2019

    Tablet penetration had risen slightly, from 42.6% in 2018 to 44.2% this year. The way in which internet users distribute their daily media time via these devices has also shifted. In H1 2018, average time spent with PCs and tablets amounted to nearly an hour more each day than time spent with mobile devices.

    Report
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    OCT 15, 2019

    Additionally, 37.5% of respondents owned a tablet. Urban residents, affluents and adults ages 25 to 34 all overindexed for tablet ownership. Total time spent with PCs and tablets averaged 2:47 per day. (Note: The group of internet users polled in China in H1 2019 was chiefly urban at 81.1%; this is an even larger share than the 72.2% in H1 2018. Also, the sample retained a male skew of 53.4%.

    Report
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    OCT 15, 2019

    Fewer than one-third of respondents owned a tablet—and that had declined from 37.3% in 2018. Tablet penetration correlated directly with age and was also higher in affluent homes and urban areas. Nearly 12% of internet users polled in 2019 still had a feature phone. But for most, these are likely to be legacy items, little used but not worth discarding.

    Report
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    OCT 15, 2019

    Tablets likely contributed significantly to the nonmobile time. Spain recorded tablet penetration of 58.5% in H1 2018, and that share grew slightly to 59.4% this year. Female internet users were marginally more likely than males to own a tablet, PC or smartphone.

    Report
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    OCT 15, 2019

    Just under 38% of respondents owned a tablet. In H1 2018, the combined time internet users spent on PCs, smartphones and tablets exceeded 10 hours per day, on average, according to GlobalWebIndex. Similarly remarkable figures are apparent a year later: an average 4 hours, 58 minutes (4:58) spent with PCs and tablets daily and 5:17 spent on mobile.

    Report
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    OCT 15, 2019

    Fewer than half of internet users polled owned a tablet in H1 2019. Here too, patterns of ownership favored the affluent and those living in urban areas. But tablets were also more widespread among older respondents. Notwithstanding the very high penetration of smartphones relative to PCs and tablets, those larger screens claimed an average 4:10 each day, while mobile phones accounted for 4:06.

    Report
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    OCT 15, 2019

    In H1 2018, mobile activities by Russia’s internet users accounted for slightly more than half of the time devoted to PCs and tablets. In H1 2019, internet users clocked up 3 hours, 10 minutes (3:10) per day with their mobile phones, on average. PCs and tablets still claimed more, at 4:20 daily, but the year-on-year gain in mobile time was much greater.

    Report
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    OCT 15, 2019

    The time spent on mobile activities still lagged substantially the time spent with PCs and tablets—as well as time spent viewing broadcast TV. On a typical day in H1 2019, internet users devoted an average of 3 hours, 11 minutes (3:11) to desktops, laptops and tablets, with 2:10 spent with live TV. Mobile time came in at 1:56 daily, just ahead of radio at 1:48.

    Report
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    JAN 7, 2020

    Clicks from tablets have stagnated in recent years, but mobile phones have accounted for a steadily increasing share. Similar to Kenshoo, Merkle reported that mobile’s portion of search ad spending lagged its impression share. Paid search ads run on smartphones and tablets accounted for just 41% of search ad spending in Q3 2019 because performance lagged on mobile phones compared with desktop.

    Report
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    OCT 15, 2019

    Tablet ownership, which has stagnated in many countries, increased slightly between H1 2018 and H1 2019, from 42.0% to 43.7%. In H1 2018, the average time internet users spent with desktops/laptops and tablets per day lagged time spent with mobile by 21 minutes. In 2019, the pattern was essentially the same, but both had risen to daily averages of 4:13 and 4:34, respectively.

    Report
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    OCT 15, 2019

    Some 56.0% owned a tablet; though ownership rose in parallel with age and household income. Together, PCs and tablets claimed the greatest single share of daily time spent, at 3 hours. Mobile accounted for 1:56 daily, on average—less than the 2:05 devoted to broadcast TV. Smartphones were the most widely owned device (94.6%), while 11.6% of internet users owned a feature phone.