During the 2022 midterm elections, more than $1 billion will be spent on OTT and CTV ads, research projects. With the right tools and approach, political marketers can capture opportunities within this growing landscape.
About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021. Over the past decade, that share has grown by 38 percentage points, making the weekly listenership now 192 million strong.
The pandemic boosted time spent with streaming video, and more media companies invested in streaming, which created more CTV inventory. In Q2 2021, the number of CTV apps selling ads programmatically increased 71% year over year (YoY), according to Pixalate. During this time, the number of households reachable through programmatic CTV grew sharply.