That’s good news for marketers that have struggled to reach mass audiences through video streaming services, where the preference for ad-free content dominates. And despite the rising trend of subscription-based audio streaming, the majority of Pandora users opt to listen to the platform's free, ad-supported option.
What’s notable: Discord doesn’t sell ads; it makes money from subscription fees users pay to get access to special features like better emojis, profile badges, and higher-quality video. It made $130 million in revenues in 2020, according to the Journal article, up from nearly $45 million in 2019. Discord is less widely used than Twitter but more widely used than Clubhouse.
In 2019, Google, Apple and Ubisoft announced they were creating subscription digital video game services, Snapchat introduced a handful of games that allow users to play with their friends within its app, and Facebook said that it was adding a new gaming tab to its main app. And esports platforms like Twitch continue to increase their user base and grow their ad revenues.
Subscription Platforms. We estimate that US subscription video services made $19.90 billion in subscription ad revenues in 2018. About one-third of these dollars went to Netflix. We forecast that 205.9 million individuals in the US will use OTT video services in 2019. By 2020, that figure will grow to 210.4.
In the same timeframe, digital audio minutes via mobile browsers increased by 7 minutes.The bulk of this added time comes on streaming music services, but there has also been a rapid jump in the number of people listening to podcasts.