The number of global monthly users, however, will continue to climb slowly through 2025. The bottom line: Though Twitter’s rapid rollout of features may seem disjointed, Super Follows, Ticketed Spaces, and its privacy updates all align on the common goal of keeping creators and users on the platform.

Our new forecast for global mobile messaging app users shows that the pandemic has accelerated adoption of OTT messaging services, though not in every country nor to the same degree for every app.

On today's episode, we discuss what users are viewing on Facebook, how to measure attention, whether Toys R Us can make a comeback, the scope of the ad frequency problem, how important AI is to advertising, how soon will work meetings move into virtual reality, how Nicole discovered a ground-breaking literary link that made national news, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha and principal analysts at Insider Intelligence Nicole Perrin and Paul Verna.

This report explores the latest developments in the social media landscape, including a look at TikTok Global, Instagram’s launch of Reels, and new election-related moves from Facebook and Twitter.

The Global Media Intelligence Report is a concise yet detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. This 2020 edition covers the same range of metrics we featured in 2019, and the consistency of GlobalWebIndex’s methodology enables us to offer precise year-over-year comparisons; these provide vital indicators of exactly where and how quickly changes are happening, and where behaviors haven’t altered much.

How Is Social Network Usage Changing in Canada in 2022? Our forecast from November 2019—before any sign of a global pandemic—painted a familiar picture: Social network usage in Canada was nearing a saturation point. It was mature and, consequently, had slowing annual growth rates.

Retail investors and the investing-curious give Reddit a push: Thanks to January's meme-stock craze, the 16-year-old platform's user growth helped fuel increases in ad revenue, which will help the company dive into international expansion and video.

(People tend to spend less time on digital media in the summer months and more time on outdoor activities, leading to a dip in social media usage in general.).

Facebook is rethinking privacy: A recent interview suggests that the company knows it needs to retool how it targets ads to reflect a growing privacy-conscious segment of its users.

“It’s interesting to note how quickly LinkedIn is catching up to the other major social platforms, such as Facebook and Twitter, with the constant evolution of the platform,” said Louise Clements, the Toronto-based global CMO of Paysafe Group, a global online payment provider and an advertiser on LinkedIn.

It’s expected to hit 368.1 million global users this year—about 10% of social media users, per Insider Intelligence forecasts. Twitter’s user base gives it a good foundation for becoming a super app, and engaging users with value-added services would be a key component of its transition. Ties to commerce and payments.

Will the gains in social network usage persist? Our new forecasts for international social network users and US time spent with social networks show increased user growth and engagement during the pandemic. We expect both trends to moderate as people eventually return to their routines. WHAT’S IN THIS REPORT?

There has been a substantial and sustained increase in social media usage because face-to-face conversation has been curtailed during the pandemic. Businesses have been forced to tear up their normal ways of operating, and they are scrambling for information on how to proceed.

As of that date, 500 million worldwide accounts also used WhatsApp’s stories, or “Status” as it’s called on the app. That was the last date Facebook released stats on Stories usage for those properties. Snapchat had 229 million worldwide daily active users (DAUs) in Q1 2020. It doesn’t say how many of those users use Stories, but it’s probable that many do.

All of the major social platforms reported strong revenue gains for Q4 2019, and although Facebook warned in its earnings conference call in January 2020 that a slowdown in growth was coming this year, it attributed that to global privacy regulations and ad targeting changes.

As with every other aspect of our lives, COVID-19 is impacting social media usage and advertising. Some of those changes, along with other important ad product launches, will continue to affect advertisers once the pandemic ends.

The big picture: Facebook (including Instagram) is on track to surpass $100 billion in net worldwide ad revenues for the first time, with $107.72 billion in 2021. That will give it 23.7% of the worldwide digital ad market. Google is No. 1 with a 28.6% share.

Half of marketers worldwide want to learn more about video capabilities on LinkedIn, according to Social Media Examiner. Further, Sprout Social found in February 2019 that 45% of US internet users wanted to see live video from brands on social media.

It’s part of a larger race toward global tech leadership between the US and China. And despite the success of TikTok, which is the first China-based app to break through in the US and other Western markets, the race won’t be run on US or Chinese soil.