SEP 23, 2020
Amid 2020’s grim retail environment, ecommerce stands out as a bright spot. By now, the story is well known: US buyers have turned to online retailers like Amazon and Walmart in record numbers, mostly to avoid shopping in crowded places or because their local stores were closed.
AUG 24, 2020
A May 2020 GlobalWebIndex survey looked specifically at social media activity among US and UK consumers who followed influencers, finding that their usage had spiked during the pandemic. In fact, 72% said they were spending more time on social media since the outbreak, with that figure rising to 84% among Gen Z respondents.
AUG 12, 2020
The industries contributing the most incremental display ad spending this year include consumer packaged goods (CPG), which is spending to drive additional digital grocery shopping this year; telecom, which is working to attract consumers to subscription products they still have a need for; consumer electronics sellers, which are advertising gear to millions of people working and studying at home; and financial