Meta’s lawsuits, settlements, and consumer sentiment are a mounting problem: The company can’t acquire its way out of this one.

“For us, it emphasizes the confidence that Bitcoin is the new base layer for global payments,” OpenNode head of strategy Josh Held said of the raise. Investments are pouring into crypto infrastructure firms. Crypto as a service platform Fireblocks raised $550 million last month, and blockchain developer Alchemy nabbed $200 million earlier this week.

Forward-looking strategies for apps, click and collect, and social ads. Plus! Derek Daugherty, global sector head, FMCG/CPG & retail at YouGov, joins the conversation. Presenters:. Andrew Lipsman is a principal analyst at Insider Intelligence. Andrew focuses on retail and ecommerce.

Data on the number of users that have opted in to app tracking on iOS varies, but a recent report from app analytics provider Flurry places it at around 23% of iOS users worldwide. For more on how Facebook advertisers can navigate the changes from Apple’s iOS 14.5 update, look out for our upcoming report, “Facebook Advertising 2021,” publishing in Q4. Product Updates.

Global climate-related fintech funding surged in 2021 to hit $1.2 billion, according to a CommerzVentures report.

Meta’s business model makes it far more vulnerable to Apple’s 2021 privacy changes, which the social networking giant has signaled for months will cause it trouble for the foreseeable future. On Wednesday, the company said the change could hurt sales “on the order of $10 billion” in 2022.

As retail’s digital dominance grows, Google successfully captures retail ad dollars: Its investments in social commerce on YouTube and improvements to Google Shopping appear to have paid off.

Facebook was projected to pass 2 billion users worldwide in 2021 and poised to hit 2.10 billion by the end of this year. But despite boasting a massive user base, growth on the platform declined dramatically in 2021 and will slow to a trickle in years to come.

—Riikka Söderlund, Global Director of Marketing, Smartly.io.

Creator funds see mixed success: Social platforms offer more monetization tools than ever, but many content providers still struggle to get paid.

Amazon Business was well positioned to offer a ready-made solution for buyers and sellers. Amazon Business’ integration with the bigger Amazon flywheel helps since it’s part of the same site that supports retail ecommerce transactions, making it familiar to both buyers and sellers ranging from SMBs to enterprises.

Emma Chiu, global director at Wunderman Thompson Intelligence, held a session discussing why the metaverse shows so much potential: 85% of consumers feel that for brands to be successful in the future, digital presences will be “essential.”. The big takeaway: Despite not quite existing yet, the metaverse may be already too big to fail. Read more about the metaverse at NRF.

Like many marketers, the social companies haven’t always taken creators seriously. That’s now changed. “Except for YouTube and maybe Instagram, the social platforms have long had this mindset that creators are no different from any other user,” said Eric Dahan, co-founder and CEO of influencer marketing company Open Influence.

Gains in the country (it more than doubled its user base there last year) helped Snapchat achieve a 20.9% increase in worldwide users in 2021. User increases will be much slower in the rest of the world, generally in the mid-single-digit percentages in 2022. The next fastest growing region will be Central and Eastern Europe, up 6.6% this year.