The rule doesn’t apply to all App Store transactions—game-oriented in-app purchases still need to go through Apple’s payment system, which charges between 15% and 30% of gross sales.

The vision of augmented reality (AR) headsets replacing smartphones could become a reality sooner than expected in China. Advances in hardware and new AR commerce use cases are paving the way.

While 58% of respondents said they use a smartphone app to access their credit card account, the app-centric features in this category fail to resonate. On average, only a fifth of respondents rated this category’s features as “extremely valuable,” placing them last among our seven categories.

In September 2021, 47.3% of total mobile unique visits to Facebook’s app in the US occurred on an iPhone versus Android or other mobile operating system (OS) devices, per an eMarketer calculation of Comscore data. On Instagram, 52.0% occurred on iPhone. Those shares have held steady since January of this year.

In the smartphone age, digital activity is often mobile activity, and this is true of Xers’ digital shopping. In Boston Digital’s survey, 50% of Xers reported making purchases on their mobile devices “often or all the time.” Mobile shopping is the preferred method for many Xers. App Annie polling in June 2020 found 58% of 45-to-54s saying they prefer to shop via mobile phone.

Most respondents to the survey said they couldn’t see themselves making any type of purchase through such an assistant. A January 2019 poll conducted by experience cloud Episerver saw similar findings. Among adult digital shoppers worldwide, 17% reported making purchases via smart speakers at least monthly. That compared with 30.5% who bought on tablets and 51.4% on smartphones.

And integrating it with existing telematics data from smartphones or plug-in OBD II devices can optimize insurer’s pricing algorithms and help them reduce or circumvent monitoring periods. And when prospects know upfront what they’ll be saving, they’re more likely to let their insurer “ride shotgun” and collect their data.

And other brands stand to benefit too, as Amazon takes on the heavy lifting of creating demand for these higher-ticket purchases. Apparel brands should seize the moment. This year’s mid-July Prime Day is better timed for driving back-to-school apparel sales.

Players can purchase the optional $70 Luna Controller or use controllers from Xbox One or PlayStation 4. The platform is designed to interface with Fire TV devices, Windows PC, Mac, and web apps for iPhone, iPad, and select Android phones. Luna also integrates with Twitch.

The tech giant hopes digital COVID-19 vaccine cards, dynamic CVVs, and expanded acceptance will bring skeptical iPhone owners into its payments ecosystem.

Younger household members, meanwhile, probably default to their smartphones. Tablet video viewer numbers will continue to slowly climb though our forecast. However, as a proportion of digital video viewers, the number of tablet viewers will decline, dropping below 50% by 2025. What Are They Watching? YouTube Tops the Rankings, but Is Coming Under Pressure.

Livestream purchases. One step up from in-app purchases has emerged from China in the form of real-time purchases from livestreamed video; microblogging and livestreaming apps are highly popular in the country.

The rise of smartphone-driven “couch commerce.” Gathering on the couch to shop Black Friday deals on mobile devices has become an unofficial post-Thanksgiving meal tradition in recent years. Unlike the desktop ecommerce era when Thursday shopping meant scurrying off into another room, smartphones have given family members license to get a jump on Thanksgiving weekend shopping without being antisocial.

On iPhones, it broke into the top five this year. Meesho, which Google may invest in, said its monthly transacting user base has grown by 2.8 times and its monthly orders, by 2.5 times. Why now? India is attracting more investment, in part, due to the deceleration of funding in China from investors like SoftBank.

Recent reports say Apple has paused its virtual and in-person primary care ambitions—we unpack why its Watch and iPhone footprint could help it flourish when it decides to press play.

As much as consumer behavior and the wider economic situation influence the app economy, Apple and Google do as well. With their commissions on in-app purchases (IAPs) and subscriptions, and with their rules surrounding data and advertising, they can make or break different monetization strategies. The changes set to take effect in early 2021 under Apple’s iOS 14, especially, have upended app monetization.

The idea of being able to jump into different worlds, personalize avatars, interact with other users, and purchase virtual items using virtual currencies are ideas that stemmed from video games and feel natural in the metaverse’s game-like environment. Video games also provide the blueprint for marketing and monetization models that can translate to VR and metaverse environments.

Follow the Smartphone Trends. When customers adopt mobile wallets, they tend to use the most convenient, readily available one—often the service preloaded on their smartphones. This makes new phone setup a key touchpoint for wallet providers.

By contrast, the neobank customers in our survey ascribed far less value to alerts for purchases above a customizable amount (5 percentage points less than among respondents overall). Neobanks are on the right track with their support of push notifications—and should worry less about purchase alerts. Alerts in Action. Account Management. Category Value: 14.6% of total points.

Consumers are mostly likely to use smartphones and smart speakers to access voice assistants. In 2022, 42.7% of adults will use a smartphone to interact with voice assistants each month. Meanwhile, 32.2% will use a smart speaker as often. Almost all adult voice assistant users are using the conversational AI tech on a smartphone (91.0% this year).

Smartphone buyers make up a clear majority of all mobile buyers in France. This year, an estimated 17.5 million smartphone users will make a mobile purchase. That figure will grow by 3 million between 2020 and 2023. The number of tablet buyers is expected to increase gradually through 2022 but be relatively flat after that.

More than half of US and European respondents said they consider sustainability when making a clothing purchase, according to a September 2020 survey by Trustpilot and London Research.

Younger Gen Z has more limited internet usage, likely because they depend on parents and adults for access on smartphones and tablets. But once they’ve reached school age, the internet is part of the modern curriculum, used daily for learning resources and sharing of schoolwork. Smartphones are the primary access point for Gen Z digital connectivity.

Infotainment and commerce: Systems that enable a variety of entertainment, information, communication and commerce features, including access to online music, video, news and other web services, as well as the ability to purchase and pay for goods and services from the vehicle. Smartphone integration and hotspot capabilities are often among these offerings.

In-app purchases refers to the buying of virtual goods and subscriptions from inside an app. The purchases are processed directly through the Apple App Store or Google Play Store. Virtual goods are intangible, nonphysical assets purchased with currency within a mobile app that has value only within that app. Virtual goods purchases can occur within gaming or nongaming apps.