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| APR 20, 2022
Article
| MAR 15, 2022
US consumers pined for pre-pandemic pleasures in Q4 2021, with the delta wave receding and omicron just entering the frame—and it showed in their search behavior. Organic Google search visits to travel sites increased 41% year over year that quarter. Meanwhile, retail and consumer goods took a hit: Visits to those sites decreased 14% as the prospects of in-store shopping improved.
Article
| FEB 18, 2022
While the earnings release primarily focused on the company’s retail business, its advertising arm, Walmart Connect, grew to $2.1 billion as marketers continued to flock to retail media networks. Walmart reported that the number of active advertisers using its platform increased by 136% in 2021.
Report
| MAY 18, 2022
Retail media networks will provide a boost to search marketing. The rise of retail media is tied closely to Canada’s recent surge in ecommerce sales: a whopping 75.0% growth rate in 2020 and a 25.5% increase in 2021, driven by pandemic buying. Retail search ad products are bottom-of-the-funnel tactics, one click away from many purchases.
Chart
| APR 11, 2022
Article
| MAR 10, 2022
Thinner and lighter devices are a repairability problem: Tech companies like to talk about how far ahead they are in sustainability, but their products undermine their net-zero aspirations.
Article
| MAR 9, 2022
Amazon’s Amp looks to differentiate itself in the crowded live audio field: Mobile app lets users play DJ and leverage retail giant’s mighty song catalog.
Report
| MAY 24, 2022
Retail Media Networks. Retail media network ad spending has enjoyed rapid growth in the US over the last few years, and it’s worth keeping an eye on trends unfolding in such a hot marketplace. Display and video formats are becoming more popular with retail media advertisers.
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| APR 11, 2022
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| APR 6, 2022
Chart
| APR 6, 2022
Report
| FEB 1, 2022
The resulting growth in retail media provides more advertising options to marketers, as do ecommerce apps and increasingly popular livestreaming commerce scenarios. Meet and Interact with Consumers on Social Media.
Article
| MAR 4, 2022
Amazon’s freewheeling approach to brick-and-mortar is at an end: The retail giant closes stores as it focuses on boosting profitability and winning grocery market share from Walmart and Target.
Article
| FEB 28, 2022
Ukraine conflict could bog down various supply chains: Russia and Ukraine are a significant source for materials and energy supplies, and continued conflict and Russian sanctions will lead to shortages.
Video
| MAR 15, 2021
Link Walls, vice president of digital marketing strategy at ChannelAdvisor, talks with Rimma Kats, executive editor at eMarketer, about how marketers should reevaluate retail media, ads on Amazon, and data privacy.
Article
| OCT 4, 2020
One of the unique qualities of retail media advertising is the ability to use closed-loop attribution, tying ad engagements to sales. This is possible because the same company is running the ad and selling the product advertised. Brands often look to Amazon and Walmart.com because those sites facilitate closed-loop attribution—and with the ongoing disruptions to digital identity, this tool will likely provide even greater advantages to those who use it.
Article
| AUG 20, 2021
Walmart’s strong retail media business may help it compete with Amazon: Soaring revenues and more advertisers than ever bode well for the big-box retailer’s future.
Chart
| MAR 28, 2022
Chart
| MAR 28, 2022
Audio
| AUG 18, 2021
We estimate that 1 in 8 digital ad dollars this year will be spent on impressions for ecommerce properties. This week, we discuss our forecast as well as Amazon's rise, which companies are most interesting to watch now, and what we expect as more upper-funnel ads appear in retail media. Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin.
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| MAR 24, 2022
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| MAR 24, 2022
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| MAR 23, 2022
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| MAR 23, 2022
Report
| SEP 9, 2021
They also fill out the Amazon digital media player product line, so they are important—if relatively unheralded—cogs in the company’s digital media strategy. The 5-Year Outlook. The overall tablet market has plateaued. We expect the number of tablet users in the US to increase by just under a million between 2021 and 2025.