Why it’s worth watching: If a portion of Facebook’s ad spend goes elsewhere, retail media networks such as Amazon and Instacart could be the beneficiaries, as advertisers wouldn't have to depend on off-platform conversion data. If these measurement challenges are a reason to jump ship for even some advertisers, it could affect Facebook’s bottom line.

“Facebook and Instagram are always going to lead the way in terms of building out a broader strategy,” said Ross McCormack, vice president and director of social strategy at Havas Media Group.

Buy now, pay later solutions are quickly gaining adoption as consumers look for new financing options and merchants aim to drive sales. But the industry is still unsettled as a number of firms are battling to lead the space, while card networks and issuers are looking to get involved too.

Francophones in Canada’s second-most-populated province are slower to adopt new technology, but their time with digital media is growing, and it is almost on par with Anglophones in Canada.

(People tend to spend less time on digital media in the summer months and more time on outdoor activities, leading to a dip in social media usage in general.).

Retail includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry and general merchandise.

At Facebook, the social network is now a shopping network

Media agency Magna Global is forecasting a 13% drop in national TV during 2020, punctuated by deep cuts in travel, restaurant and theatrical movie ad dollars. According to Magna, retail, finance and automotive ad categories are under considerable pressure as well.

In September 2019, the Media Rating Council (MRC) tried to make some headway on this issue when it released cross-media audience measurement standards for video. At 73 pages, the standard was the longest ever published by the MRC.

HBO Max and Peacock will receive content from their affiliated TV networks. Disney spends billions on theatrical blockbusters that are then placed on its streaming service. When you look at media companies’ aggregate content spending, then Netflix doesn’t stand out as much.

Facebook has not provided a launch date for Libra or Novi yet but said that an early version of Novi would be launched when the Libra network is available. Political Ads Update. Facebook has made two important changes to how it polices political content on its platform. The company announced in June that it would block ads from state-controlled media outlets targeted to people in the US.

trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

The card network enabled support for WEX Pay Cards, and its cardholders can now make instant transfers from Apple Cash—two moves that can help the issuer capitalize on rising retail spending as legislators mull new fee restrictions.

From a pure-profit standpoint, we have capacity in the hub-and-spoke network that we’ve built out. We have our main hub in the Bronx, where we’re producing goods and manufacturing in our kitchens. We’ve also built many spokes in DC, Philadelphia, and New Jersey. They’re smaller buildings we send goods to that we’ve pre-picked and packed in the Bronx.

Then, there’s the emergence of retail advertising networks, which in many cases are leveraging not just search ads but also upper funnel formats like video. Retail already had the biggest stake of the US digital ad pie in 2019, but by 2023, its share will grow faster than any other industry, gaining almost 5 percentage points.

March 2020: Snapchat confirmed it has been testing Snap Audience Network with a limited set of advertisers in the US, according to an article by Business Insider. The network lets advertisers extend the reach of their campaigns by placing Snap Ads on third-party apps. As described above, Snapchat also launched App Stories, a feature that lets users distribute their Snapchat Stories to other apps.

We define computing products and consumer electronics advertising to include hardware such as computers, computer storage devices and computer peripheral equipment; consumer electronics; prepackaged software; local-area network systems and network systems integration; computer processing; and data preparation and data processing services.

Against a backdrop of turmoil in 2020, the retail industry overall is set for growth in 2021. With digital transformation efforts accelerating under urgent conditions, investments in digital infrastructure should grow this year. And as 5G networks are finally starting to take off, the technology could bring about positive changes for retail in the near and long terms.