Health and Fitness App Users. With gyms around the country closed for long stretches, health and fitness app users will jump to 87.4 million people this year. Before the pandemic, we had this figure rising to just 72.3 million, meaning 15.1 million additional people will be using their mobile devices to help stay in shape. Live Video Viewers.

Mobile Apps. What to expect: As mcommerce soars—with many sales transacting via apps—retailers are wising up to their importance. “We’re seeing retailers get more creative in how they’re incentivizing consumers to download apps,” CI&T’s Minkow said. “I would expect more of that initiative surrounding the holiday season.”.

The retailers that will be on top this holiday season are those that see mobile apps as the connective tissue between brick-and-mortar and ecommerce shopping experiences.

AirAsia, one of the world’s largest budget airlines, is on a mission to build a regional super app. While it follows in the footsteps of titans like WeChat in China and Gojek in Southeast Asia, AirAsia could blaze a path for travel and other industries not endemic to the mobile space. Companies looking to expand their mobile business should take lessons from its journey, wherever its final destination may be.

Remote workers overindexed on both using food delivery apps and ordering groceries online. Food delivery apps aren't counting on restaurant delivery alone to drive revenues. Apps in Canada have already started including convenience store items as part of “corner store ecommerce.”

AirAsia, one of the world’s largest budget airlines, is on a mission to build a regional super app. While it follows in the footsteps of titans like WeChat in China and Gojek in Southeast Asia, if AirAsia succeeds, it will blaze a path for travel and other industries not endemic to the mobile space.

Social commerce has shortened the path to purchase, allowing consumers to move through the purchase journey from discovery to checkout within one app.

Cash App. We estimate that the Square-owned Cash App will continue to grow its volume and share of the market, but gains will slow as the advantage of its set of features wanes. Historically, Cash App led by features despite its network limitations.

Device makers, streaming apps, and content producers each want a piece of the ad revenues and user data that are associated with streaming. HBO Max and NBCUniversal’s Peacock aren’t available on Fire TV due to disagreements over inventory and content sharing. HBO Max also isn’t available on Roku.

NewNew: The app describes itself as a “human stock market” and allows fans to control creators’ decisions. Creators can post polls asking questions ranging from the trivial (“Which sandwich should I have for lunch today?”) to the more concrete, like a beauty creator asking for advice on which shades to include in an upcoming eyeshadow palette.

Uber will call you a cab: Driver shortages and rising ride prices drive Uber to embrace the cab industry. The shift into localized services could accelerate Uber’s transformation into a super app.

In the US, three apps accounted for 86% of online engagement with alcohol delivery between March and May 2021, according to ShareThis.

Data from multiple sources suggests that the app has seen a surge in new users and increased engagement among existing ones. According to Comscore data, for example, there was a total of 28.8 million unique US visitors to the TikTok app in March 2020, up from 18.6 million in October 2019.