JUL 26, 2018
If you have a brick-and-mortar presence, Snapchat pulls in your ratings and reviews to determine what to show. That underscores the importance of having a pulse on what consumers are saying about your brand on those sites. A lot of times online reviews get funneled to the customer service or operations department within an organization, but we advise brands that it has a marketing implication, too.
Director, Social Media
Schafer Condon Carter
JUN 21, 2018
If you're a new brand, you probably don't want to showcase that there are zero ratings and reviews of your product. In that case, run headline ads so you can showcase creative imagery instead. If you're a well-established brand on Amazon and you've already found success with one product organically, you can increase your sales through sponsored product ads by showcasing reviews and ratings.
Director, Amazon Research
APR 5, 2018
“When we first started our data business, we were pushing these data segments to our clients at a [demand-side platform] DSP level,” said Michael Jacobson, manager of advertising data and solutions at ratings and reviews software Bazaarvoice. “But now we’re seeing buyers wanting the data pushed to them at a DMP level.