In particular, legacy TV and radio programmers in places such as France and Latin America have taken the lead in repurposing existing shows as podcasts. Radio-replay (or “time-shifted”) episodes are proving popular and drawing new listeners into the world of podcasts by offering familiar flavors in local languages.
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In Canada, TV will lose 3.7% average daily viewership time this year, radio will shrink 1.8%, and print’s decline will be 2.8%. In the US, time spent with radio continues to fall marginally each year as does time with print, and TV shows no signs of curbing its losses. Point of differentiation: Time spent with social networks offers a contrast.
While time spent with media such as print and radio is barely changing (down 1 minute from 2022 to 2024 in both countries) and time spent with linear TV is declining, digital video watching is going up. Digital video time increased by nearly 10% YoY in France in 2021. And for the first time this year, TV’s share of total video time will drop to less than 75%.