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  • Report
     | 
    SEP 19, 2019

    Digital video viewership in Canada is among the highest in the world, driven by high usage of YouTube and Netflix.

  • Report
     | 
    OCT 15, 2019

    The percentage of internet users listening to broadcast radio (84.9%) was higher in Poland than in most other countries, and the time respondents spent with radio each day was also higher, at just under 2 hours. By contrast, about 60% of respondents accessed music or other audio content on digital platforms, and average listening time per day was 1:08.

  • Report
     | 
    OCT 15, 2019

    Yet 80.0% of all internet users also said they had listened to broadcast radio; live radio accounted for 1:10, on average, each day. More than half (54.7%) of internet users had read a print magazine in the prior month, and more than two-thirds had read a print newspaper. But the average daily time spent with online press titles already exceeded print press, at 54 minutes and 41 minutes, respectively.

  • Report
     | 
    OCT 15, 2019

    Some 60.1% of internet users listened to broadcast radio in the month prior to polling, spending 47 minutes per day, on average—slightly more than the average time spent streaming music, at 43 minutes. But the audience of digital audio listeners was comparatively small, at 37.8% of respondents. As part of the same trend, 2019 has brought major shifts in time spent.

  • Report
     | 
    OCT 15, 2019

    This year, there’s growing evidence that some internet users, especially younger ones, are turning away from broadcast radio and print press. Over 63% of 16-to-24-year-olds had listened to live radio in the month before polling, and 69.3% had read a print newspaper, per GlobalWebIndex. But usage of both media was nearly 20 percentage points higher among individuals ages 45 to 54, for example.

  • Report
     | 
    OCT 15, 2019

    More than three-quarters of internet users ages 16 to 64 had listened to broadcast radio in the month prior to polling in Q1 2019, according to GlobalWebIndex/Publicis Media. Some 58.6% had read a print newspaper, and 55.4% had read a print magazine. Radio and print magazine penetration had declined marginally since Q1 2018.

  • Report
     | 
    OCT 15, 2019

    The broadcast radio audience in the Philippines remains large, with penetration of nearly 70%, but the average time spent each day with live radio, at 53 minutes, was less than half the time spent daily with digital music. Few internet users own advanced digital devices, though affordability is likely an issue for many.

  • Report
     | 
    OCT 15, 2019

    Three-quarters of Romania’s internet users—78.4% of males polled and 72.3% of females—had listened to broadcast radio in the previous month, and radio claimed an average of 1:25 per day. The youngest cohort, ages 16 to 24, registered the lowest usage by a significant margin, at 61.2%. Smartwatches reached double-digit penetration in Romania, at 12.2% of internet users.

  • Report
     | 
    OCT 15, 2019

    Radio was broadly popular across all age groups in Q1 2019, with consumption higher among affluent and rural residents. Music streaming and digital audio was chiefly the preserve of younger web users. Newer digital devices and services haven’t achieved much traction. Some 22.0% of internet users polled in H1 2019 owned a TV streaming stick.

  • Report
     | 
    OCT 15, 2019

    Usage of voice assistants is progressing at a slightly faster rate, though. In H1 2019, 19.0% of respondents reported using voice search or a device responding to voice instructions within the previous month. Yet there was a stark contrast between usage among males (24.1%) and females (14.0%), and between older and younger internet users.

  • Report
     | 
    OCT 15, 2019

    Nearly 80% of respondents had listened to broadcast radio, averaging 1:02 per day. Daily time spent with larger digital screens (desktops, laptops and tablets) remained considerably higher than time with mobile devices, at averages of 3:12 vs. 1:47, respectively.

  • Report
     | 
    OCT 15, 2019

    In Q1 2019, male respondents were significantly more likely than females to have listened to broadcast radio or read print press in the month prior to polling. But daily time devoted to print newspapers and magazines was lagging well behind the time spent with online press titles—47 minutes to 1:16 on average, respectively.

  • Report
     | 
    OCT 15, 2019

    Meanwhile, consumption of traditional media—including broadcast radio, print newspapers and print magazines—is increasingly concentrated among older respondents. Smart-home products have taken off faster than other digital devices. Smartwatches and smart wristbands registered penetration of 10.7% and 12.9%, respectively, in Singapore last year. In H1 2019, those figures had jumped to 15.4% and 13.9%.

  • Report
     | 
    OCT 15, 2019

    Males were also more likely than females to be voice assistant users. Fewer than 4% of respondents in Egypt owned a smart wristband, a TV streaming stick or a virtual reality (VR) headset in H1 2019. Slightly more (6.6% and 5.2%, respectively) had a smartwatch or a smart-home device, such as a household energy monitor linked to a phone app.

  • Report
     | 
    OCT 15, 2019

    Fully, 90.7% of respondents had watched TV in the month prior to polling in Q1 2019, while 86.5% had listened to broadcast radio. In fact, at 1:52 per day, the average time spent with radio lagged mobile time by only 9 minutes. Just 41 minutes were spent watching online TV or streaming video. In Q1 2019, 59.8% and 56.1% of respondents had read a print newspaper or magazine, respectively.

  • Report
     | 
    OCT 15, 2019

    In other words, SVOD usage is on track to close the gap with broadcast TV within the next year or so. In total, 85.5% of internet users had streamed some type of video content via digital platforms in the prior month. In the 16-to-34 age bracket, about 92% had done so.

  • Report
     | 
    OCT 15, 2019
  • Report
     | 
    OCT 15, 2019

    And usage remained high among 55- to 64-year-olds, at 76.6%. Magazine readership is also strong among 16- to 24-year-olds, with a 52.6% penetration rate in Q1 2019. More than 73% of the oldest cohort (55 to 64) had read a print magazine in the prior month.

  • Report
     | 
    OCT 15, 2019

    Web users spent an average of 2:04 per day with traditional TV—double the time spent with digital video. But TV is increasingly being viewed via digital platforms and services.

  • Report
     | 
    OCT 15, 2019

    Usage was higher among male respondents, those ages 16 to 24, those living in cities, and those at both ends of the income scale. For many of South Africa’s internet users, a smartphone also offers the most convenient access to video and audio content.

  • Report
     | 
    OCT 15, 2019

    More than nine in 10 web users polled in Colombia during H1 2019 had accessed social media in the prior month—a rise of several percentage points since H1 2018, according to GlobalWebIndex. When calculating the average time spent with social media, GlobalWebIndex found that internet users spent 3 hours, 39 minutes (3:39) per day with social in H1 2019.

  • Report
     | 
    OCT 15, 2019

    The likelihood of voice usage did correlate with age; among internet users 16 to 34, the share of users was over 41%. Higher income was also associated with greater usage; some 43.9% of internet users in the top 25% of households had used voice assistants.

  • Report
     | 
    OCT 15, 2019

    More than 84% of internet users had been active on social media during the prior month, and usage was fairly uniform across all demographic groups. However, respondents spent more time on social sites—an average of 1:53 per day, vs. 1:40 spent viewing broadcast TV.

  • Report
     | 
    OCT 15, 2019

    GlobalWebIndex measured the usage of voice assistants—via options such as Siri, Cortana and smart speaker devices—for the first time in 2019. In Australia, 27.6% of respondents had used this option. Young people were most likely to use voice assistants, with 41.0% of internet users ages 16 to 24 doing so in the prior month, compared with 13.5% of those ages 55 to 64.

  • Report
     | 
    OCT 15, 2019

    Widespread adoption of these video options has helped push usage of video-on-demand (VOD) to 87.7% this year—essentially identical to the 87.8% of respondents who watched live TV. Internet users devoted 1:14 daily, on average, to streaming video content.

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