In Q2 2021, The Trade Desk reported that its number of CTV advertisers increased by more than 50% YoY. Magnite reported that its revenues attributable to CTV grew 51% YoY in Q3. Within CTV, there are few programmatic open exchange transactions.

The pandemic boosted time spent with streaming video, and more media companies invested in streaming, which created more CTV inventory. In Q2 2021, the number of CTV apps selling ads programmatically increased 71% year over year (YoY), according to Pixalate. During this time, the number of households reachable through programmatic CTV grew sharply.

In Q2 2021, 76% of their time spent with ad-supported audio went to AM/FM radio, while just 11% was devoted to podcasts, signaling that even as podcasts attract more and more advertising dollars, they’re far from being the leaders in ad-supported media. More like this:. Report: Ad Targeting 2021.

The greater increase in PC time may be due in part to a mandated lockdown between April and June 2021—though lockdowns were also in place during much of Q2 2020. Social media and entertainment remained top digital activities. Social media usage is now almost universal.

Report: Q2 2021 Digital Video Trends. Article: US upfront CTV ad spending will surpass $4 billion this year. Article: Why our forecast of 2021 US Programmatic Digital Display Ad Spending is now $15 billion higher.

Porat noted the increase to YouTube revenues in Q2 was largely attributable to brand advertisers. Google Network. Google’s off-property offering grew revenues by more than 60% in Q2, remaining larger than YouTube at $7.6 billion.

Spotify earnings: Following some rocky times due to the pandemic, we expect Spotify to see strong advertising and user growth in Q2, plus an update on its podcast ventures.

Digital video subscription fees are rising amid a cord-cutting surge, and Netflix, Disney, and YouTube are chief among those reaping the benefits.

Meanwhile, the number of Gen Z digital video viewers—including those who watch streaming or downloaded video content—is rising (eMarketer, August 2021). By the end of 2025, 67.1 million Gen Zers, or 97.0% of internet users in that age group, will be monthly digital video viewers (eMarketer). Streaming Media Dominates Consumption.

YouTube is the single biggest source of supply in US CTV advertising. The digital video platform’s outsize role in the US CTV space is particularly striking given that advertisers can’t access CTV inventory on YouTube on non-Google platforms (e.g., Roku).

In Q2 2021, Roku reported 55 million active customers that streamed 17.4 billion hours of content with revenue up 81% from last year to $645 million. During that period, revenue per user jumped 46% to $36.46.

By the end of Q2 2021, the Music category logged over 230 million hours in watch time, becoming one of the fastest-growing on the site, according to Stream Hatchet. More broadly, time spent watching livestreaming video game content has more than doubled worldwide since before the pandemic, from 4.2 billion hours in Q4 2019 to 9.0 billion in Q2 2021, per Stream Hatchet.

In Q2, TikTok’s engagement rate for megainfluencer content was 11.83% compared with 0.35% on Instagram, per a recent CreatorIQ study. CreatorIQ defines megainfluencers as accounts with 1 million or more followers. What this means: Facebook announced plans for a version of Instagram targeted at kids 13 and younger, but that may become more difficult due to The Journal's story.

From Q2 2019 to Q2 2020, the share of YouTube views that came from game consoles and CTVs increased from 16% to 27%. Platforms. Highlights of Q3 2020:. NBCUniversal’s Peacock streaming service launched. TV ad targeting consortiums expanded their offerings. What to look for in Q4 2020:.

Our new guidance assumes a steeper impact on ad spend in China in Q1, and smaller but still significant declines in Q2. China can serve as a case study for advertisers in other markets in terms of what to expect as their economies begin to reopen. Search Will Be Harder Hit than Display and Digital Video. Search is considered a safe choice for advertisers during periods of uncertainty.

That said, most streaming video consumption is happening without advertising. According to separate studies by Nielsen and Comscore in Q2 2020, Amazon Prime Video, Netflix, and Disney+ claimed roughly half of all time that US consumers spent with streaming. Marketers must take this development into consideration during the campaign development process.

Article: The leading reasons internet users in North America ditched pay TV in Q2 2021.

Our forecast for digital video viewers in Canada highlights greater consumption of the medium during the pandemic.

The Q4 growth was actually a slowdown from increases of 52% in Q3 and 88% in Q2, when the retailer hosted Prime Day. More on this: This was the first time the retail giant broke out its advertising revenues.

For example, in Q2 2020, AudienceProject detected ad blocker use in 18% of sessions on desktop sessions and 7% of mobile sessions—but 37% and 15% of surveyed users indicated they were using an ad blocker on either device, respectively. Some surveyed users may be “false positives” who simply overreport their own usage of ad blockers.

YouTube viewing is shifting to connected TV (CTV) screens, a behavioral change that could help make YouTube a powerful alternative for TV advertisers moving dollars to digital video.