Advertising revenues also allow it to invest in original content for Prime Video to drive media usage. The ad business helped offset a slight slowdown in first-party online sales during Q4 2021, when compared with the prior year. Q4 2020 included Amazon’s Prime Day, which shifted to June last year.

Memberships will be more appealing to customers if they are bundled with non-retail features, as Amazon Prime is bundled with Prime Music and Prime Video; Uber One, with exclusive ride-hailing discounts; and lululemon athletica, with digital fitness programming. How Big Is the Opportunity? This report is focused on two different subscription models within the ecommerce space:. Subscription ecommerce.

Western Europe showed a strong increase in SVOD platform adoption in recent years, a trend that is driven by US players such as Netflix and Amazon Prime Video, as well as newer streaming services and local players entering the market. The streaming wars are about to hit Western Europe, driving exponential growth in both subscription OTT and Netflix adoption.

SVOD usage was already rising in most countries in 2020 but enjoyed another big boost in 2021—as if many internet users who resisted the appeal of Netflix, Amazon Prime Video, and other providers last year finally gave in to temptation as the pandemic continued. In almost half of the countries surveyed this year, more than 75% of internet users had watched SVOD in the prior month.

In May, during its inaugural NewFronts presentation, Amazon boasted of an unduplicated audience reach of 120 million US viewers across its ad-supported inventory on Fire TV, IMDb TV, Prime Video, and Twitch. (It raised this estimate to 135 million in October.).

Those market entrants joined an already crowded field of legacy SVODs like Netflix, Hulu, and Amazon Prime Video—still the market leaders in their space. Despite their popularity, SVODs might be straining consumers’ wallets. A June 2021 Hub Research study found that more TV viewers surveyed preferred a free-with-ads model than an ad-free subscription model.

US adults who watch Netflix will spend an average of 62 minutes per day with the service, which is more than double the amount of time that Disney+ and Amazon Prime Video viewers will spend on those respective platforms. The figures in the chart below represent time spent by viewers of each given service, not by the general population.

Victoria’s Secret adds Amazon to its ecommerce playbook: Selling on Amazon’s marketplace enables retailers to find online shoppers where they’re already looking. But doing so comes at a cost.

Ad-free services like Netflix and Amazon Prime Video remain streaming juggernauts, but streaming video viewing is also increasing for services featuring advertising. Ad-supported video-on-demand (AVOD) viewers represent close to half of all US internet users. In September, we published our first-ever estimates for AVOD viewers.

Amazon aggregates and sells subscriptions to other streaming video services through Prime Video Channels. Examples of services that can be purchased through Prime Video Channels include Starz, Acorn TV, and MLB.TV. Generally, Amazon takes about a 30% cut of the subscription fee. We include subscriptions purchased through Prime Video Channels within our forecast.

Shopify doubles down on logistics with its latest acquisition: The company is spending $2.1 billion on ecommerce fulfillment startup Deliverr to help it offer an “end-to-end logistics platform.”

Six years later, Amazon added Prime Video, giving subscribers access to ad-free movies and TV shows. In 2014, the company raised Amazon Prime’s price to $99 and started experimenting with adding more services—some of which, like Prime Pantry and Prime Now, were aimed at facilitating repeat household item purchases but have been discontinued as standalone services.

This year, Peacock will hit 64.3 million US viewers, up 25.0% from 51.5 million the year before. The Comcast-owned streaming platform will continue to grow as it rivals established competitors.

A substantial portion of the CTV audience still watches on ad-free subscription-based services, such as Netflix, Amazon Prime Video, and Disney+. However, that dynamic will change with Disney+ adding an ad-supported tier and Netflix expected to follow suit within a year or so. Many CTV platforms offer reach on par with linear networks.

Walmart+ doubled its fuel discount to 10 cents per gallon: Inflated gas prices provide Walmart with an opportunity to drive more people to its membership program.

Amazon’s digital sales will grow significantly faster than the overall market in four categories this year.

Amazon will launch a prescription discount card in collaboration with various Blue Cross Blue Shield health plans. We detail what it means for Rx discount players.

While TV investments have remained resilient, YouTube is looking to drive viewership in a unique, consumer-first way. In this Q&A, Google's Brian Albert, managing director, shares why linear TV is largely going to revolve around live sports and news and connected TV is going to be the main topic in every Upfronts negotiation this year.

This growth will come from digital platforms, including virtual multichannel video programming distributors (vMVPDs) and streaming services like Amazon Prime Video, which are ramping up their involvement.

Coupled with the release of “Coming 2 America” earlier in the year, Amazon Prime Video managed to improve its brand health score by roughly four points in a year where streaming habits remained strong. Download YouGov’s Top Improvers report to learn more about 2021's most improved brands in the US. —Luis Alejandro, Head of Marketing, Americas, YouGov.