Geography

Asia-Pacific (254)
Europe (314)
Latin America (150)
Middle East & Africa (62)
North America (382)
Worldwide (109)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
803 Results
Filter
Sort by: Relevance | Date
  • Report
     | 
    OCT 21, 2021

    Penetration ranged from 33.7% among respondents in low-income households to 54.4% among affluents. Similarly, just over one-third (35.9%) of those ages 16 to 24 owned a smart TV, compared with 50.4% of those in the 55-to-64 age group. Smartwatch adoption, which stalled in 2020, is heading up again, though penetration in the Philippines is low by global standards.

  • Report
     | 
    OCT 21, 2021

    Penetration was still concentrated among typical early adopters, as well. In both use cases, over 15% of 16- to 24-year-olds had used voice command tools, for example.

  • Report
     | 
    OCT 21, 2021

    By global standards, penetration of most digital devices and behaviors remains surprisingly low in Japan. Smartphone ownership among Japan’s internet users ages 16 to 64 has finally surpassed 90%, per polling in H1 2021. During the same period, feature phone penetration dropped to single figures for the first time (8.0%).

  • Report
     | 
    OCT 21, 2021

    Mobile time and activities were on the rise as PC penetration slid. Smartphone ownership dropped marginally but remained high overall, at 96.9% of internet users ages 16 to 64. The share of respondents who owned a desktop or laptop declined for the second year in a row, to 73.1%. Following a dip in H1 2020, tablet penetration recovered slightly, to 40.9%.

  • Report
     | 
    OCT 21, 2021

    PC and tablet penetration rose modestly in 2021, but both lag far behind smartphone ownership. The share of UAE internet users owning a smartphone exceeded the share owning a PC by nearly 30 percentage points, at 97.0% versus 68.6% in H1 2021. Penetration of desktops and laptops had increased YoY, however, while smartphone penetration hadn’t really shifted.

  • Report
     | 
    OCT 21, 2021

    General video streaming was even more common, with penetration reaching 94.8% in H1 2021. In fact, 2021 is the first year that at least 90% of all respondents—across all age brackets, income levels, and household locations—said they had streamed video in the prior month.

  • Report
     | 
    OCT 21, 2021

    In H1 2021, penetration of digital audio rose very slightly to 74.4%. As in 2020, usage was nearly universal (95.4%) among the 16-to-24 group and very high (86.3%) among those ages 25 to 34. For the second year in a row, the coronavirus was a probable cause of high social media engagement.

  • Report
     | 
    OCT 21, 2021

    Similarly, subscription video-on-demand (SVOD) services like Netflix saw a significant rise in viewers, as penetration climbed from 60.5% in H1 2020 to 68.1% in Q1 2021. Early adopters were still at the forefront of SVOD, though. Penetration was greater among the 16-to-24 and 25-to-34 age groups, at 89.0% and 76.4%, respectively.

  • Report
     | 
    OCT 21, 2021

    The rise of home working and home schooling during 2020 bolstered penetration of larger-screen devices. But the longer-term trend of declining ownership is beginning to reassert itself. Penetration of desktops, laptops, and tablets declined. Between H1 2020 and H1 2021, penetration of desktops, laptops, and tablets fell in virtually every market.

  • Article
     | 
    MAR 5, 2021

    Online grocery took off dramatically in 2020 as a result of the pandemic; that’s no surprise to anyone. According to our estimates, food and beverage was by far the fastest-growing ecommerce category in the US in 2020. Given its low penetration and high sales growth, digital grocery is the next big opportunity in ecommerce.

  • Report
     | 
    OCT 21, 2021

    As in 2020, usage was generally higher among young adults ages 16 to 34, but internet users in high-income households posted the highest penetration, at over 26%.

  • Report
     | 
    OCT 21, 2021

    Penetration remained above that average in middle- and high-income households, among respondents ages 45 to 64, and in suburban homes. Smartphone ownership declined by small increments in most cohorts year over year, to 95.6% of all respondents.

  • Report
     | 
    OCT 21, 2021

    Ownership of PCs and smartphones changed little in the past year, but tablet penetration continued to slide. More than 83% of internet users polled in South Africa owned a desktop or laptop in H1 2021—much the same proportion as in H1 2020. PC penetration was near 92% among affluents but had fallen in some cohorts, including adults ages 25 to 34 and 55 to 64.

  • Report
     | 
    OCT 21, 2021

    Adults ages 25 to 34 registered the highest penetration at 87.8%. Many internet users still regularly watch TV channels’ catch-up or on-demand services; that share rose from 64.2% to 66.8% year over year (YoY), while the share viewing prerecorded TV shows was near 60%.

  • Report
     | 
    OCT 21, 2021

    Also, video streaming still correlated roughly with age; penetration was much higher among internet users ages 16 to 34 (over 96%) than among those ages 55 to 64 (82.8%). In that oldest age group, barely 65% of respondents were streaming video in H1 2020.

  • Report
     | 
    OCT 21, 2021

    While smartwatch ownership climbed to 20.9% in H1 2021, penetration of smart wristbands dropped to 14.1%. In high-income households, ownership of both devices was notably greater. But interest in smart wristbands had clearly waned in most demographic groups, while takeup of smartwatches grew in all but the top age bracket.

  • Article
     | 
    NOV 18, 2021

    The big drivers of entertainment ad spending are film and game studios with franchises that appeal mainly to millennial and Gen X audiences, and those groups will outpace other demos in smartphone adoption and penetration in the next several years. Spending by ad format.

  • Report
     | 
    OCT 21, 2021

    Respondents in affluent households posted penetration of 22.1%, and nearly 20% of those 16 to 34 also owned a smart home product.

  • Report
     | 
    OCT 21, 2021

    Penetration of both devices was greatest in the most affluent homes.

  • Article
     | 
    OCT 11, 2021

    But Amazon Fire TV is much closer now with a penetration rate of nearly 45% among CTV users. Apple TV's penetration is pretty low compared with the rest, at only 13.1% of US CTV users. Looking ahead: Roku will hit 126.4 million monthly US users in 2025, while Amazon Fire TV will follow closely at 118.6 million users that year.

  • Report
     | 
    OCT 21, 2021

    Smart wristbands and smart home products registered penetration rates of 13.5% and 10.8%, respectively. As in previous years, individuals in higher-income households and younger adults were most likely to be early adopters. Voice assistants remained a minority interest.

  • Report
     | 
    OCT 21, 2021

    Smart home products also saw an uplift in penetration, to 13.9%. Smart wristbands remained relatively unpopular, though; overall ownership stood at 14.3%, down from 14.7%. Voice assistants, which have been on the scene for years in the form of Apple’s Siri and Microsoft’s Cortana, have had limited success in Hong Kong.

  • Chart
     | 
    APR 7, 2021
  • Chart
     | 
    APR 7, 2021
  • Report
     | 
    OCT 21, 2021

    PC penetration is trending down, but internet users spent more time with larger screens than with mobile devices. In H1 2021, South Korea’s internet users ages 16 to 64 spent an average 3 hours, 6 minutes (3:06) daily with PCs and tablets, and 2:40 on their mobile phones.

Others also searched for