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  • Audio
     | 
    AUG 7, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss the main takeaways from the recent big-tech antitrust hearing; how CBS All Access is beefing up; how much sports can help advertisers this year; the effectiveness of ads during a pandemic; what a Twitter subscription service might look like; how high one could jump on Mars and more.

  • Audio
     | 
    JUN 21, 2019

    Our weekly review of the most intriguing stories covers Facebook’s cryptocurrency project, Spotify’s plan to target ads based on podcast listening and viewership metrics of the NBA Finals. We also delve into the digital ad industry’s latest steps to promote brand safety, and we bring you the game of the week, useless dinner party data and more! Host Marcus Johnson leads the conversation with eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna.

  • Audio
     | 
    FEB 18, 2020

    Analyst Ross Benes and forecasting analyst Eric Haggstrom join guest host Paul Verna to discuss the latest in subscription-based video, including the platform mix, cord-cutting, peak TV and changes in terminology.

  • Audio
     | 
    FEB 11, 2020

    eMarketer forecasting analyst Peter Vahle and vice president of content studio Paul Verna discuss the different platforms that people use to consume music and podcasts, and how the major platforms maintain their leads. Then, Paul talks about ESPN and ABC TV ad revenue declines, Pinterest's earnings and a potential new streaming service from ViacomCBS.

  • Audio
     | 
    SEP 25, 2020

    eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in as host of this week's "The Weekly Listen," where he and eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, and junior analyst at Insider Intelligence Blake Droesch discuss the latest updates on the TikTok saga, Quibi's unique predicament, Roku and NBCUniversal's buried hatchet, new game consoles from Sony and Microsoft, the Emmys' declining viewership, and how a home-field advantage influences soccer (or football, if you're European) referees.

  • Audio
     | 
    DEC 13, 2019

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about YouTube's harassment policy change, Uber's new security report, TV shows with the most longevity, what people are watching on Disney+, where the bar code came from, and more.

  • Audio
     | 
    DEC 10, 2019

    eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna face off on the topic of social media and how much it is to blame for our increasingly divided society. Then junior analyst Blake Droesch discusses social video content, how to reach young people in the morning and a new partnership between Verizon and Snapchat.

  • Audio
     | 
    SEP 18, 2020

    eMarketer principal analyst Debra Aho Williamson, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss Oracle winning the TikTok bid, the 2021 Summer Olympics in Tokyo definitely happening next year, CBS All Access being rebranded to "Paramount+," "YouTube Shorts" being tested in India, Americans' 2020 travel plans, what living creature is technically immortal, and more.

  • Audio
     | 
    DEC 20, 2019

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about a potential Facebook injunction, Hulu binge ads, YouTube's ads of the year, Lyft's new car rental service, Pandora voice ads, Google's top searches of 2019 and more.

  • Audio
     | 
    FEB 7, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about Spotify's purchase of The Ringer, Disney+ reaching 28 million subscribers, Airbnb's brand issue, manipulated Twitter content, emotional Super Bowl ads, polar bears and more.

  • Audio
     | 
    SEP 4, 2020

    eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, senior forecasting analyst Oscar Orozco and vice president of content studio at Insider Intelligence Paul Verna discuss the latest TikTok news, how much current events should be referenced in ads, Peacock's new voice ads, a local TV station streaming service, Amazon getting really close to drone deliveries, how far we are from actual flying cars, and more.

  • Audio
     | 
    MAY 22, 2020

    Insider Intelligence principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss whether well-being will be the new luxury, what TikTok's new CEO needs to do, brands lightening up, the localism trend, France's latest big tech bill, the fastest creatures on Earth and more.

  • Audio
     | 
    FEB 14, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about why Casper wants to sell sleep, the Oscars' viewership, whether Uber can make money, a new FTC, cashless shops, driverless deliveries, who pandas belong to and more.

  • Audio
     | 
    JUN 12, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss polarization on Facebook, whether kids spend more time on TikTok or YouTube, how much people trust influencers, Facebook trying to make TV social, out-of-home advertising in Q1, podcast ad skipping, pyramids where they shouldn't be and more.

  • Audio
     | 
    FEB 6, 2020

    eMarketer principal analyst Andrew Lipsman and vice president of content studio Paul Verna discuss the best and worst Super Bowl ads and whether they achieved their marketing objectives. They also talk about how many people tuned in to the game, how much advertisers spent and the most popular halftime show ever. They then examine Quibi's launch campaign, solo TV viewing and how much returns are costing retail.

  • Audio
     | 
    JUN 18, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss whether its time to say goodbye to the sharing economy, what it will take to make people feel safe in stores, brands protest response, changing the Upfronts, young people watching more TV, taking mobile gaming more seriously, how looking at a photo can relieve pain and more.

  • Audio
     | 
    JUN 2, 2020

    eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna at Insider Intelligence discuss the launch of HBO Max. How is it different from HBO's other products, can its content compete and do Americans want it? They then talk about Disney+ reaching 55 million subscribers, programmatic OTT being set to surge and a new merged entity called NBCUniversal Television and Streaming.

  • Audio
     | 
    JUL 27, 2019

    eMarketer principal analyst Debra Aho Williamson reviews Snapchat’s recent earnings. Also, vice president of content studio Paul Verna discusses the Brexit cloud looming over marketers, how local news has remained so trustworthy and increased ad spend on political videos.

  • Audio
     | 
    NOV 21, 2019

    eMarketer sales executive Michael Bruckenthal, midmarket account manager Brandon Galindo and principal analyst Nicole Perrin discuss initial reactions to Google's new cloud-based gaming service Stadia. Then vice president of content studio Paul Verna talks about the effects of Hulu's price hike, why Spotify is recommending podcasts and Amazon's agenda for its new free music streaming service.

  • Audio
     | 
    AUG 6, 2019

    eMarketer’s very own gamers, corporate account manager Brandon Galindo and sales executive Michael Bruckenthal, explain what happened at the Fortnite World Cup. What did the esports competition look like, how much did competitors win and how do parents feel about their kids participating? Then vice president of content studio Paul Verna, discusses updates to Spotify’s new Ad Studio, Walmart’s latest driverless delivery partnership and why DoorDash bought Caviar.

  • Report
     | 
    SEP 19, 2019

    Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.

  • Video
     | 
    DEC 2, 2020

    Paul Verna is vice president of eMarketer’s content studio at Insider Intelligence. He oversees content for the company’s webinars, video presentations and podcasts. A 12-year veteran of the company, Paul was previously principal analyst focused on the video industry.

  • Video
     | 
    SEP 30, 2019

    Episode 6: Consumer Attitudes on Marketing. eMarketer VP Marissa Coslov led a discussion with Analyst Ross Benes, VP-Content Studio Paul Verna and Senior Analyst Bill Fisher about our most recent forecasts for digital video viewers. Download the slides. eMarketer Live Q&A: Digital Video 2019. You had questions. We have answers.

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