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  • Report
     | 
    OCT 21, 2021

    Higher usage of TV, digital video, and other digital entertainment options persisted a year after the country’s famously rigorous lockdown. As the pandemic spread around the world in March 2020, New Zealand closed its borders to almost all travelers, isolated known cases of COVID-19, and imposed a strict lockdown between March and June 2020.

  • Report
     | 
    OCT 21, 2021

    And in terms of time spent, online TV and video lagged far behind live TV, at an average of 46 minutes per day. The share of internet users who owned a smart TV rose by about 6 percentage points, to 49.2% in H1 2021. Digital audio content, including music and audiobooks, climbed modestly year over year to reach 63.6% of internet users in H1.

  • Report
     | 
    OCT 21, 2021

    Between H1 2020 and H1 2021, the share of internet users who streamed music, listened to podcasts, or consumed other online audio content declined slightly, from 78.9% to 75.1%. Time spent with digital audio and video both posted annual increases. For example, in H1 2021, internet users polled in Argentina spent an average of 1:14 daily with online TV and 1:45 with music streaming.

  • Report
     | 
    OCT 21, 2021

    Consumption of music, podcasts, and other digital audio was relatively flat YoY. Some 58.4% of internet users had streamed digital audio content in the month prior to polling. Age was a key differentiator here; penetration in the youngest cohort reached 91.8% in H1, but that fell markedly with rising age, to just 30.8% in the oldest group.

  • Report
     | 
    OCT 21, 2021

    Digital audio consumption experienced the opposite age-related pattern in H1 2021. Some 83.0% of internet users ages 16 to 24 had streamed music, podcasts, or another form of audio content in the prior month, but that share fell in near-direct correlation with rising age, to 52.0% in the most senior group. Income and household location were less significant factors in digital audio usage.

  • Report
     | 
    OCT 21, 2021

    In contrast, 81.6% had listened to music, podcasts, or other digital audio content—and for longer periods of time. Music streaming alone claimed an average of 2:04 per day in the first half of the year, more than double the 46 minutes spent with live radio. India’s internet users spent nearly 4 hours each day with mobile devices.

  • Report
     | 
    OCT 21, 2021

    Young people were also keener consumers of online music, audiobooks, and other digital audio content in H1 2021, though older cohorts closed the gap to some extent. Among respondents ages 55 to 64, 33.8% had streamed digital audio in the prior month, compared with 24.6% in the prior year. Usage among the 16-to-24 cohort was almost identical to their share in H1 2020, at 77.6%.

  • Report
     | 
    OCT 21, 2021

    By contrast, the digital audio audience posted little change in numbers this year. In H1 2021, 68.1% of respondents had listened to music, podcasts, audiobooks, or other audio content online in the prior month. And age-related differences remained much more marked among digital audio consumers than among video viewers.

  • Report
     | 
    OCT 21, 2021

    Digital audio followed much the same pattern. The share of internet users streaming music, podcasts, or other audio content in the prior month was 62.5% in H1. But penetration among 55- to 64-year-olds (36.1%) was less than half that of the 16-to-34 age bracket. Smartphone ownership was predictably high, but penetration of desktops, laptops, and tablets was also greater than in most countries polled.

  • Report
     | 
    OCT 21, 2021

    Digital publications more than compensated for any losses experienced by print press. In Q1 2021, just over 42% of internet users had recently read a print newspaper, while 43.2% had read a print magazine. As early as H1 2019, online press had overtaken print in terms of time spent each day. This year, respondents devoted slightly more time to print press than in 2020, at 26 minutes daily.

  • Report
     | 
    OCT 21, 2021

    Younger people were more responsive to digital audio, too. But unlike digital video, uptake of music, podcasts, and other digital audio content showed no increase year over year. Time spent streaming music averaged 1:33 per day, while video streaming occupied an average of 1:22. Both times rose by about half an hour from H1 2020. Mobile time and activities were on the rise as PC penetration slid.

  • Audio
     | 
    OCT 27, 2021

    It’s our third episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Ryan Alovis, CEO of LensDirect, to discuss how his direct-to-consumer (D2C) brand pivoted toward subscriptions to build a profitable D2C business, what marketing channels he leverages, and the benefits of being a smaller, more nimble player in the market.

  • Audio
     | 
    OCT 26, 2021

    On today's episode, we discuss Facebook’s recent outages and how WhatsApp being down in particular affected consumers and businesses around the world. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

  • Article
     | 
    OCT 25, 2021

    For the first time, the eMarketer forecasting team at Insider Intelligence has produced a comprehensive set of international forecasts for podcast listeners.

  • Audio
     | 
    OCT 25, 2021

    On today's episode, we discuss the most important trends in media, including what is happening with the rise of smart products, how concerning the plateauing of social media use is, and how people are using voice assistants in different ways. Tune in to the discussion with chief research officer at GlobalWebIndex Jason Mander and eMarketer principal analyst at Insider Intelligence Karin von Abrams.

  • Article
     | 
    OCT 22, 2021

    For Spotify users: Making video more ubiquitous on the platform could help Spotify draw in even the users who have less interest in audio-only content. While Spotify’s podcast listenership is on the rise, at 28.2 million, it’s still low compared with the 223.5 million monthly US YouTube viewers we expect for this year. Video could help attract some of those viewers interested in visual content.

  • Audio
     | 
    OCT 22, 2021

    On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.

  • Audio
     | 
    OCT 21, 2021

    On today's episode, we discuss how travel companies are changing their offerings to attract travelers, whether a la carte pricing is the way forward, and how travel ad spend is recovering. We then talk about what people think of streaming ads, how the living room is becoming a virtual hub, and why Starbucks is doubling down on drive-thru. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and associate forecasting analyst at Insider Intelligence Zach Goldner.

  • Audio
     | 
    OCT 20, 2021

    On today's episode, we discuss our holiday shopping expectations, the differences between this year and last, and where people are shopping. We then talk about how shipping delays will change holiday shopping this year and what the major theme of retail media will be in 2022. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

  • Audio
     | 
    OCT 19, 2021

    On today's episode, we discuss the current state of the so-called "metaverse," what the future of mixed reality could look like, and how marketers are getting involved. We then talk about what the new James Bond film’s opening weekend tells us about the state of the movie theater industry and what kinds of alternative content theaters might feature to stay relevant. Tune in to the discussion with eMarketer Briefing director at Insider Intelligence Jeremy Goldman.

  • Forecasts
     | 
    JUL 28, 2021
  • Forecasts
     | 
    JUL 28, 2021
  • Forecasts
     | 
    JUL 28, 2021
  • Forecasts
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    JUL 28, 2021
  • Forecasts
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    JUL 28, 2021
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