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  • Report
     | 
    OCT 21, 2021

    Traditional TV viewership stood at 92.2% of internet users in Q1 2021, while usage of TV broadcasters’ catch-up services increased to 64.9%. Yet the share of internet users who viewed TV shows they recorded earlier was much the same as in H1 2020, at 40.9%. Males were more likely than females to watch live TV and recorded TV content.

  • Report
     | 
    OCT 21, 2021
  • Report
     | 
    OCT 21, 2021

    As in previous years, usage of both formats was higher among men, the oldest respondents, and those in better-off households. But time spent with print press was just 42 minutes per day, well below the 57 minutes devoted to online publications. Nearly 94% of US internet users polled in 2021 had engaged with social media in the prior month, and 83.5% had used a messaging service.

  • Report
     | 
    OCT 21, 2021

    Usage was greatest among 16- to 24-year-olds, affluents, and respondents living in cities.

  • Report
     | 
    OCT 21, 2021

    In addition, almost 12% of internet users owned a smart home product, such as a system enabling users to manage their home energy consumption or security via a mobile app. Smartwatches and smart home devices were more common among males, 25- to 54-year-olds, and internet users in affluent households.

  • Report
     | 
    OCT 21, 2021

    Traditional media still enjoy wide reach, but many younger web users are gradually shifting to digital alternatives. Most of the online population still tuned in to live radio and read print publications. In total, 74.8% of internet users ages 16 to 64 had listened to live radio during the prior month in Q1 2021.

  • Report
     | 
    OCT 21, 2021

    Perhaps predictably, those ages 16 to 24 were the star performers, posting the highest usage of both social networks and messaging. In fact, 13.2% of this age bracket said they used at least 11 social and/or messaging services. Yet the average time spent with social and messaging each day rose just 5 minutes from H1 2020, to 1:25.

  • Report
     | 
    OCT 21, 2021

    Usage of all traditional media remained above average among individuals in higher-income homes. Consumption of broadcast radio and print was also very high among 35- to 44-year-olds. Somewhat surprisingly, the share of internet users who had accessed music, podcasts, or other audio content online shrank slightly between H1 2020 and H1 2021, to 80.0%.

  • Report
     | 
    OCT 21, 2021

    Digital audio usage was higher, at 74.6%, and claimed more time as well, at 1:34 daily. Just more than half (50.6%) of internet users polled in Malaysia in Q1 of this year had read a print newspaper in the prior month, while 42.4% had read a print magazine. Time devoted to print publications continued to lag time spent with online press, at 36 minutes and 52 minutes daily, respectively.

  • Report
     | 
    OCT 21, 2021
  • Report
     | 
    OCT 21, 2021

    Usage was substantially greater among respondents ages 16 to 24 and those in higher-income homes.

  • Report
     | 
    OCT 21, 2021

    Usage correlated directly with rising income. Penetration among city dwellers was also above average. Methodology Statement. GWI runs a quarterly research program, asking internet users ages 16 to 64 in more than 43 countries a range of questions about their digital lives and lifestyles.

  • Report
     | 
    OCT 21, 2021

    Respondents ages 16 to 34 and those in high-income households recorded above-average usage.

  • Report
     | 
    OCT 21, 2021
  • Report
     | 
    OCT 21, 2021

    More than 99% of web users polled in H1 2021 had accessed one or more of 37 named social platforms in the prior month, and/or any of 20 named messaging services, spending an average 3:39 per day. Though virtually all internet users in Colombia own a smartphone, relatively few to date use voice assistants, such as Siri or Cortana.

  • Report
     | 
    OCT 21, 2021

    While live TV still flourished in Romania, usage of time-shifted TV was rather limited. Just 31.3% of internet users had used TV channels’ catch-up or on-demand services during the previous month in Q1, while 33.2% had recorded TV broadcasts to watch later. If anything, engagement with these services has declined over the past two years. By comparison, digital video consumption has surged.

  • Report
     | 
    OCT 21, 2021

    Respondents in the 16-to-24 age bracket were least likely to engage with traditional radio, while usage was higher among males, older cohorts and in middle- and high-income households. Print followed much the same pattern, with younger adults generally opting out. Live TV remains widely popular in South Korea, with 89.6% of internet users tuning in this year.

  • Report
     | 
    OCT 21, 2021

    The keenest users were those ages 25 to 34 and those in high-income homes. Social networking and messaging were near-universal habits for Hong Kong’s online population in H1 2021. More than 95% of those polled were active on at least one of 37 named social platforms during the prior month, and 97.2% had used at least one of 20 named messaging services.

  • Report
     | 
    OCT 21, 2020

    Our new forecast for global mobile messaging app users shows that the pandemic has accelerated adoption of OTT messaging services, though not in every country nor to the same degree for every app.

  • Article
     | 
    MAR 9, 2022
  • Chart
     | 
    MAR 23, 2022
  • Chart
     | 
    MAR 23, 2022
  • Chart
     | 
    MAR 23, 2022
  • Report
     | 
    SEP 9, 2021

    Amazon is a major player in the US digital video space, with a powerful mix of original film and TV content; an over-the-top (OTT) service that ranks a close third in users behind Netflix and Disney’s portfolio of services; a growing ad-supported video on demand (AVOD) component via IMDb TV; and licensing of sports streaming rights. Amazon’s video content business includes the following areas:.

  • Article
     | 
    FEB 11, 2022

    Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform. Facebook ranks as their second app of choice, used by 42.6% for live video, while Instagram and TikTok tie for third with 33.4%.

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