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  • Report
     | 
    OCT 21, 2021

    Penetration neared 65% in high-income households and among internet users ages 45 to 54. But even in the 16-to-24 age group, half of those polled owned a connected TV. Other TV and video viewing options were also more widespread than before. In Q1 2021, almost 70% of internet users used broadcasters’ on-demand services in the month prior.

  • Report
     | 
    OCT 21, 2021

    That said, 45.5% of respondents in high-income households still owned a tablet. One-fifth of internet users in Russia owned a feature phone in H1 2021. Penetration is increasingly concentrated among the oldest cohort, ages 55 to 64; in that group, more than 29% had a fairly basic handset. As in 2019 and 2020, about 31% of respondents had a smart TV.

  • Report
     | 
    NOV 18, 2021

    Adding further complication, it is common for a single household to own multiple CTV devices and access streaming apps in various ways. For instance, a single household could share one Prime Video login that is simultaneously accessed across a game console like an Xbox, a Chromecast, a Roku streaming stick, and a smart TV.

  • Report
     | 
    OCT 21, 2021

    Penetration remained highest in more affluent households (58.6%) and also above average in the 35-to-64 age bracket.

  • Report
     | 
    FEB 15, 2022

    As of 2021, more than 80% of US households were reachable by CTV at least once per month, according to our estimates. Programmatic CTV will sustain its double-digit ad spending growth next year as well, with a rate about 7 percentage points higher than that of CTV overall. Most programmatic video ad spending goes to mobile—65.2% in 2022.

  • Article
     | 
    MAR 29, 2022

    The elephant in the room propping up most of the figures in our recently released worldwide sub OTT user forecast is Netflix, the industry leader by a wide margin.

  • Report
     | 
    FEB 8, 2022

    Almost 84% of US households will have connected TVs in 2022, per our forecast, opening the door to shoppable TV. NBC, for example, just launched a series of livestream shopping shows, which could grow spending in the category. We estimate that half of US adults now drive a connected car, which could push in-car spending to $1 billion by 2023, per Gartner.

  • Report
     | 
    JUN 6, 2022

    Digital video time spent: Includes all video content viewed on desktop/laptop computers, mobile devices, and connected TVs, such as video streamed through OTT services. Excludes video streamed through social networks.

  • Report
     | 
    OCT 21, 2021

    As in 2020, penetration was appreciably higher among males (19.9%), respondents ages 35 to 44 (19.6%), and those in high-income households (21.7%). Ownership did fall, though, among 35- to 44-year-olds. Fewer than 15% of those polled owned a smart wristband in H1 2021, but that was a 5-percentage-point increase compared with H1 2020.

  • Report
     | 
    OCT 21, 2021

    Older respondents, those living in urban areas, and those in higher-income households engaged with radio and print press at above-average levels.

  • Report
     | 
    OCT 21, 2021

    Income and household location were less significant factors in digital audio usage. Some advanced digital devices are already broadly popular, others less so. Many of Greece’s internet users have warmed to the advantages of smart TVs; 53.8% of those polled in H1 2021 already owned one. Significant numbers of respondents had interactive wearables.

  • Report
     | 
    OCT 21, 2021

    Respondents ages 16 to 34 and those in high-income households recorded above-average usage.

  • Article
     | 
    MAY 6, 2022

    I mean, it's clearly a futures market, but if you consider the fact that pay TV subscriptions have been declining since 2011, when there were over 100 million pay TV households, now we're in the mid-70 millions, which is a level we haven't seen in like 30 years. Most analysts forecast that we're going to bottom out somewhere in the mid-40 millions.

  • Report
     | 
    OCT 21, 2021

    As in 2020, uptake was much lower in low-income households and suburban and rural areas, but rose above 70% of internet users in high-income households. Time spent on mobile phones and larger-screen devices changed little between 2020 and 2021. Nearly 98% of internet users polled in Colombia owned a smartphone in 2021, while 11.3% owned a feature phone—down from 14.4% in H1 2020.

  • Report
     | 
    APR 28, 2021

    It excludes connected TV (CTV) and OTT. Although linear addressable TV ad spending is growing, the TV networks and video distributors selling this inventory face a formidable challenge in the form of cord-cutters. In 2021, the number of linear addressable TV households will shrink by 4.7%, with fewer than 60 million households receiving linear addressable TV ads.

  • Report
     | 
    OCT 15, 2020

    Cost may be a factor—though smart wristbands are more popular even in affluent households. Smart TVs are also entering more homes; in H1 2020, overall penetration passed 50% for the first time. Suburban residents were more likely to own a web-enabled TV than those living in cities or rural areas.

  • Report
     | 
    AUG 18, 2021

    Among the US agencies and brand marketers who told the IAB last November that they would be shifting budget from linear TV to CTV or over-the-top (OTT) video this year, 81% said they would be doing so because of targeting and efficiency. That beat the importance of incremental reach by 26 percentage points.

  • Article
     | 
    SEP 14, 2020

    As more families cut the cord, CTV’s reach is only growing: CTV households are expected to rise to 82% by 2023, according to the Association of National Advertisers. Economic fallout from the COVID-19 pandemic has only accelerated this trend. Results from Magnite’s study revealed that 65% of respondents opted for or plan to sign up for additional streaming services. CTV Wins Out Over Social Media.

  • Report
     | 
    JUN 16, 2020

    Ad-supported OTT services are proliferating alongside SVOD services—and ad spend that goes toward these services will grow as US households increasingly adopt connected-TV devices, access a growing number of ad-supported streaming services on those devices, and as cord-cutting erodes audience reach on traditional TV. Three Key Questions This Report Will Answer:.

  • Report
     | 
    OCT 5, 2020

    US pay TV households will decline 7.5% this year. The pandemic increased pay TV losses due to tightened consumers wallets and canceled sports, which was one of the main draws for cable and satellite operators. We raised our 2020 subscription video viewers forecast to 207.5 million. The so-called streaming wars were already bringing new viewers to OTT, and the pandemic further fueled the trend.

  • Report
     | 
    OCT 21, 2021

    But as in previous years, web-enabled TVs were more popular among females than males, and penetration was especially high among internet users in more affluent households (45.4%). Several other advanced devices are picking up momentum after a sluggish start. In H1 2020, just 5.0% of internet users had a smart wristband, and 6.6% owned a smartwatch.

  • Report
     | 
    OCT 21, 2021

    Penetration of both formats also remained higher—over 60%—among respondents ages 55 to 64 and in the most affluent households. But the average time spent with print press each day was less than the time spent reading online press, at 29 minutes and 31 minutes, respectively.

  • Report
     | 
    OCT 15, 2020

    Some 88.2% of individuals in high-income households were VOD viewers in H1 2020, compared with 80.9% of those in low-income households. Age remains a major determining factor, too. As in previous years, younger internet users were the keenest VOD viewers.

  • Article
     | 
    SEP 10, 2021

    We estimate that 82.9% of US households will have a CTV in 2021, and 87.0% will own one by 2025. Amazon didn’t need to make actual TVs to compete with CTV manufacturers. We expect that Amazon’s Fire TV products will reach 30.3% of the US population—or 45.3% of all CTV users—by 2025. But it’s not just about selling TV sets: Going beyond consumers, the opportunity in measurement is also significant.

  • Report
     | 
    MAY 18, 2022

    But further strains on household finances in the UK may have a positive impact on the space in coming years. The Ad-Supported BVOD Proposition Is Promising but Proportionally Small. BVOD spending is on the up, nearly doubling in size between 2020 and 2026. However, even by the end of the forecast period, it will total just £907.1 million ($1.25 billion).

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